This book explores the role of advertising and the consumption that it promotes in changing cultural perceptions of sex and femininity across the Balkan region. Ibroscheva theorizes how the marketing of gender identities that has taken place in the years of the post-socialist transition has fundamentally affected the social, economic, and political positioning of women. Advertising is one of the major factories of cultural signification, and as such serves as the most ubiquitous vessel of global norms of gendered selves. In addition, advertising serves as a literacy tool for learning the grammar of consumption, studying the ideologies of femininity and sex before and after the collapse of the socialist project, as well as the prevailing portrayals of femininity in advertising in present day Bulgaria. This study provides a revealing look at the mechanisms of how post-socialist norms of desired and accepted sexual behavior are being engendered, and specifically, what role do media play in this transformative process.

Advertising, Sex, and Post-Socialism explores the role of advertising and the consumption it promotes in changing cultural perceptions of sex and femininity across the Balkan region. Elza Ibroscheva theorizes how the marketing of gender identities that has taken place in the years of post-socialist transition has fundamentally affected the social, economic, and political positioning of women. Advertising is one of the major "factories" of cultural signification, and as such, serves as the most ubiquitous vessel of global norms of gendered selves. In addition, advertising serves as a literacy tool for learning the grammar of consumption, studying the ideologies of femininity and sex before and after the collapse of the socialist project, as well as the prevailing portrayals of femininity in advertising in present day Bulgaria. This book provides a revealing look at the mechanisms of how post-socialist norms of sexual behavior are being engendered, and what role media play in this transformative process.

Thirty years after Bulgaria's democratic breakthrough, this book provides a "balance sheet" of the country's democratic institutions through a number of interdisciplinary contributions. The volume is organized around three themes-democratic institutions, civil society, and European Union (EU) processes-and examines such topics such as voting, political parties, populism, media, civil society organizations, identity, and the rule of law. While the contributors argue that Bulgaria's democracy is successful in terms of the procedural norms of democracy, civic participation, and compliance with EU rules, they also identify serious problem areas. Bulgaria's democratic institutions struggle with obstacles such as populist Euroscepticism, political elitism, corruption, and a lack of political accountability, though this volume fully acknowledges the historical development of Bulgarian democracy, including its achievements and continuing setbacks.

Although women constitute half of the world's population, their participation in the political sphere remains problematic. While existing research on women politicians from the United States, the United Kingdom and Canada sheds light on the challenges and opportunities they face, we still have a very limited understanding of women's political participation in emerging democracies. Women in Politics and Media: Perspectives From Nations in Transition is the first collection to de-Westernize the scholarship on women, politics and media by: 1) highlighting the latest research on countries and regions that have not been 'the usual suspects'; 2) featuring a diverse group of scholars, many of non-Western origin; 3) giving voice through personal interviews to politically active women, thus providing the reader with a rare insight into women's agency in the political structures of emerging democracies. Each chapter examines the complex women, politics and media dynamic in a particular nation-state, taking into consideration the specific political, historic and social context. With 23 case studies and interviews from Latin America, sub-Saharan Africa, the Middle East and North Africa, Central and Eastern Europe, Asia, Russia and the former Soviet republics, this volume will be of interest to students, media scholars and policy makers from developed and emerging democracies.

Although women constitute half of the world's population, their participation in the political sphere remains problematic. While existing research on women politicians from the United States, the United Kingdom and Canada sheds light on the challenges and opportunities they face, we still have a very limited understanding of women's political participation in emerging democracies. "Women in Politics and Media: Perspectives From Nations in Transition" is the first collection to de-Westernize the scholarship on women, politics and media by: 1) highlighting the latest research on countries and regions that have not been 'the usual suspects'; 2) featuring a diverse group of scholars, many of non-Western origin; 3) giving voice through personal interviews to politically active women, thus providing the reader with a rare insight into women's agency in the political structures of emerging democracies. Each chapter examines the complex women, politics and media dynamic in a particular nation-state, taking into consideration the specific political, historic and social context. With 23 case studies and interviews from Latin America, sub-Saharan Africa, the Middle East and North Africa, Central and Eastern Europe, Asia, Russia and the former Soviet republics, this volume will be of interest to students, media scholars and policy makers from developed and emerging democracies.