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This ambitious volume sets out to understand how every company
impacts public health and introduces a robust model, rooted in
organizational and scientific knowledge, for companies committed to
making positive contributions to health and wellness. Focusing on
four interconnected areas of corporate impact, it not only
discusses the business imperative of promoting a healthier society
and improved living conditions worldwide, but also provides
guidelines for measuring a company's population health footprint.
Examples, statistics and visuals showcase emerging corporate
involvement in public health and underscore the business
opportunities available to companies that invest in health. The
authors offer a detailed roadmap for optimizing health-promoting
actions in a rapidly evolving business and social climate across
these core areas: Planning and building a culture of health
Consumer health: How organizations affect the safety, integrity,
and healthfulness of the products and services they offer to their
customers and end consumers Employee health: How organizations
affect the health of their employees (e.g., provision of
employer-sponsored health insurance, workplace practices and
wellness programs) Community health: How organizations affect the
health of the communities in which they operate and do business
Environmental Health: How organizations' environmental policies (or
lack thereof) affect individual and population health Implementing
and sustaining a culture of health Building a Culture of Health
clarifies both a mission and a vision for use by MPH and MBA
students in health management, professors in schools of public
health and business schools, and business leaders and chief medical
officers in health care and non-health care businesses.
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