Are you ready? Open your eyes! Look carefully! Look very closely, because things are not always what they seem. Dr. Goodview shows and explains more than 20 optical illusions to educate and entertain with amazing effects. From brightness and contrast, twisted cord, and color and perspective to motion illusions, see how these visual tricks can confuse and excite the eye!

Typographic Recipes that work and Common Mistakes to Avoid. This is a recipe book of twenty-two tips for creating the best typography and twenty-two lettering pitfalls you should avoid. A showcase of secrets which many designers will never reveal. In an era of typographic fundamentalism and the cult of forms, this list of dos and don'ts explodes myths and provides a fresh new view of typography.