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This book aims to provide theoretical and empirical frameworks and
highlights the challenges and solutions with using Big Data for
Corporate Social Responsibility (CSR) and Sustainability in the
field of digital transformation and tourism. Sustainability, Big
Data, and Corporate Social Responsibility: Evidence from the
Tourism Industry offers a theoretical and empirical framework in
the field of digital transformation and applies it to the tourism
sector. It discusses Big Data used with CSR and sustainability for
the improvement of innovation and highlights the challenges and
prospects. It presents a modern insight and approach for use by
decision-makers as an application to solve various problems and
explores how data collection can shed light on consumer behavior
making it possible to account for existing situations and plan for
the future. This book is intended to provide a modern insight for
researcher, students, professionals, and decision-makers on the
application of Big Data to improve CSR and sustainability in the
tourism sector.
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