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Four undocumented Mexican American students, two great teachers,
one robot-building contest . . . and a major motion picture
In 2004, four Latino teenagers arrived at the National Underwater
Robotics Competition at the University of California, Santa
Barbara. They were born in Mexico but raised in Phoenix, Arizona,
where they attended an underfunded, beat-up public high school. No
one had ever suggested to Oscar, Cristian, Luis, or Lorenzo that
they might amount to much--but two inspiring science teachers had
convinced them that four impoverished, undocumented kids from the
desert who had never even seen the ocean should try to build an
underwater robot.
And build a robot they did. Their robot wasn't pretty, especially
compared to the competition. They were going up against some of the
best collegiate engineers in the country, including a team from MIT
backed by a $10,000 grant from ExxonMobil. The Phoenix teenagers
had scraped together less than $1,000 and built their robot out of
scavenged parts. This was never a level competition--and yet,
against all odds . . . they won
But this is just the beginning for these four, whose story--which
became a key inspiration to the DREAMers movement--will go on to
include first-generation college graduations, deportation and
bean-picking in Mexico, and service in Afghanistan.
Joshua Davis's "Spare Parts "is a story about overcoming
insurmountable odds and four young men who proved they were among
the most patriotic and talented Americans in this country--even as
the country tried to kick them out.
El volumen mundial de ventas de bienes de coleccion y el numero de
coleccionistas ponen de relieve la necesidad y relevancia de
analizar este tipo de comportamiento. Tras una exhaustiva revision
bibliografica sobre coleccionismo y areas afines, se plantean dos
modelos teoricos alternativos, el primer modelo basado en la Teoria
del Comportamiento Planeado (Ajzen, 1991) y sus reformulaciones
actuales (Smith et al., 2008) y el segundo modelo basado en la
Teoria basado en la estructura y fuerza de las actitudes (Petty and
Krosnick, 1995). Todo ello, considerando la presencia de segmentos
en el mercado que deriva en modelos de comportamiento dispares.
Mediante una investigacion empirica, efectuada a la totalidad de la
poblacion espanola, se establece el numero de coleccionistas en
Espana, se selecciona el modelo de comportamiento mas apropiado y
se plantean los determinantes del comportamiento a traves de cuatro
segmentos identificados. Finalmente, a partir de los resultados se
plantean estrategias de marketing dispares en funcion del segmento
de pertenencia."
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