Before becoming involved with strategies, asphalt, technicians, team personnel and drivers, they challenged the snow and ice in the unequalled scenario of Madonna di Campiglio. In 2010, Vroom also became a summer rendezvous, so this new book is about both events. The indisputable stars of this year were Fernando Alonso and Valentino Rossi who, in a lively verbal sparring match and talking of their experiences at Wrooom, re-live their respective seasons. And all packed with spectacular pictures by that maestro of the lens, Ercole Colombo.

This extraordinary event, which started as a sort of joke and almost by accident, today gathers journalists from all over the world, managers but especially the Scuderia Ferrari and Ducati MotoGP the drivers and riders with their respective wives and companions. To tell the story of these rather special 'white weeks', during which just about everything happens, is the expert eye of Ercole Colombo, one of the most celebrated Formula 1 photographers, as well as some of the most prestigious motor sport journalists. Vrooom is the chance to get to know the stars of Formula 1 and MotoGP from close-up but far away from the circuits, almost as private people.

• Ferrari Formula 1 through the lenses of two legendary photographers
• Featuring hundreds of stunning photographs, many rarely seen
• Contributions from iconic figures including Piero Ferrari, Luca di Montezemolo, Stefano Domenicali, Jean Todt and legendary designer Mauro Forghieri
• A must-have book for the Ferrari fan

"Before I knew them, before my professional experience in F1 began, I was watching F1 through their eyes. They became very important people in the world of F1, through the fact that they were always able to capture the right moment with the right tension that you can feel also from looking at a picture." - Formula 1 ceo Stefano Domenicali

Ferrari is the beating heart of the global sporting phenomenon that is Formula 1. Its founder, Enzo Ferrari, was born on the racetrack as a competition driver before he became a creator of mythical road cars. No other team can inspire the passion or match the stories of triumph and tragedy.

Rainer Schlegelmilch and Ercole Colombo are two of Formula 1’s most legendary photographers. They covered the sport from the 1960s onwards, with amazing access inside the Scuderia. Here, for the first time, they come together to pay tribute to Formula 1’s most iconic team.

Ferrari: From Inside and Outside features contributions from iconic figures including Piero Ferrari, Luca di Montezemolo, Stefano Domenicali, Jean Todt and legendary designer Mauro Forghieri. The book is edited by internationally celebrated Formula 1 commentator and Michael Schumacher’s biographer, James Allen.

"The book provides a fresh take on the difference between the lived experience inside Ferrari and the perception from outside, combining intense scrutiny and global fan adulation." - Motorsport.com “The photographs in the book, reproduced with startling clarity while still maintaining a period-correct palette, are a joy to study, demonstrating with profound evidence the progression of the drivers, cars, and competition—as well as the photographers' techniques—through the decades� - Car and Driver Ferrari is the beating heart of the global sporting phenomenon that is Formula 1. Its founder, Enzo Ferrari, was born on the racetrack as a competition driver before he became a creator of mythical road cars. No other team can inspire the passion or match the stories of triumph and tragedy. Rainer Schlegelmilch and Ercole Colombo are two of Formula 1’s most legendary photographers. They covered the sport from the 1960s onwards, with amazing access inside the Scuderia. Here, for the first time, they come together to pay tribute to Formula 1’s most iconic team. Ferrari: From Inside and Outside features contributions from iconic figures including Piero Ferrari, Luca di Montezemolo, Stefano Domenicali, Jean Todt and legendary designer Mauro Forghieri. The book is edited by internationally celebrated Formula 1 commentator and Michael Schumacher’s biographer, James Allen.