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Decisions in businesses and organizations are too often based on
fads, fashions and the success stories of famous CEOs. At the same
time, traditional models and new cutting-edge solutions often fail
to deliver on what they promise. This situation leaves managers,
business leaders, consultants and policymakers with a profound
challenge: how can we stay away from trends and quick fixes, and
instead use valid and reliable evidence to support the
organization? In response to this problem, evidence-based
management has evolved with the goal of improving the quality of
decision-making by using critically evaluated evidence from
multiple sources - organizational data, professional expertise,
stakeholder values and scientific literature. This book sets out
and explains the specific skills needed to gather, understand and
use evidence to make better-informed organizational decisions.
Evidence-Based Management is a comprehensive guide that provides
current and future managers, consultants and organizational leaders
with the knowledge and practical skills to improve the quality and
outcome of their decision-making. Online resources include case
studies, exercises, lecture slides and further reading.
Decisions in businesses and organizations are too often based on
fads, fashions and the success stories of famous CEOs. At the same
time, traditional models and new cutting-edge solutions often fail
to deliver on what they promise. This situation leaves managers,
business leaders, consultants and policymakers with a profound
challenge: how can we stay away from trends and quick fixes, and
instead use valid and reliable evidence to support the
organization? In response to this problem, evidence-based
management has evolved with the goal of improving the quality of
decision-making by using critically evaluated evidence from
multiple sources - organizational data, professional expertise,
stakeholder values and scientific literature. This book sets out
and explains the specific skills needed to gather, understand and
use evidence to make better-informed organizational decisions.
Evidence-Based Management is a comprehensive guide that provides
current and future managers, consultants and organizational leaders
with the knowledge and practical skills to improve the quality and
outcome of their decision-making. Online resources include case
studies, exercises, lecture slides and further reading.
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