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The exciting no-holds-barred autobiography of former WCW president
and current WWE Raw General Manager, Eric Bishoff--the only person
who was able to beat Vince McMahon and the WWE at their own game.
Eric Bischoff has been called pro wrestling's most hated man.
Booed, reviled, and burned in effigy, he's been struck by
everything from beer bottles to fists. Though industry critics have
scorned his spectacular rise and fall at World Championship
Wrestling, Bischoff's influence still resonates. For years,
Bischoff kept quiet while industry pundits distorted the truth
about the infamous Monday Night Wars, basing their accounts on
rumors and innuendo. Finally, Bischoff tells what really happened.
Beginning with his days as a salesman for the American Wrestling
Association, Bischoff exposes the industry's inner workings, from
the real numbers behind WCW's red ink to the devastating impact of
the corporate mergers. Among his revelations: How WCW became a
national brand and revolutionized the industry. How Hulk Hogan,
Jesse Ventura, and Steve Austin shaped WCW, and how corporate
politics killed it. And how he found his inner heel and learned to
love being the guy everyone loves to despise. Reflecting on his
childhood, his family, and the pressures of notoriety, Bischoff
tells how he found contentment after being unceremoniously sent
home. Love him or hate him, readers will never look at pro
wrestling the same way again after reading Eric Bischoff's story in
Controversy Creates Cash.
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