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This book, first published in 1990, presents a fundamental reassessment of maritime strategy. It analyses the lessons of twentieth-century naval warfare and examines in detail the changing face of naval warfare, both in terms of the weapons used and the platforms from which they are launched and controlled. It looks at the evolving uses of the seas, both economic and military, and sets sea power against the developing world environment, political, legal and economic, discussing those factors that stimulate nations to exert power at sea and those that limit their naval capabilities. It also develops a theoretical framework for future thinking about maritime strategy and forces, revises and updates Mahan's classical analysis of the foundations of sea power, and discusses thinking about naval tasks.
This book, first published in 1990, presents a fundamental reassessment of maritime strategy. It analyses the lessons of twentieth-century naval warfare and examines in detail the changing face of naval warfare, both in terms of the weapons used and the platforms from which they are launched and controlled. It looks at the evolving uses of the seas, both economic and military, and sets sea power against the developing world environment, political, legal and economic, discussing those factors that stimulate nations to exert power at sea and those that limit their naval capabilities. It also develops a theoretical framework for future thinking about maritime strategy and forces, revises and updates Mahan's classical analysis of the foundations of sea power, and discusses thinking about naval tasks.
This is a comnpendium volume of three Battle Summaries or Naval Staff Histories produced soon after the war by the Naval Historical Branch of the Admiralty. Originally classified and designed for internal use only, these histories are published here for the first time. The documents in this book cover the actions during the period 1939-1941 that resulted in the sinking or immobilising of the German Warships Birsmark and Graf Spee, and record the struggle to rid the seas of the menace of the armed merchants raiders.
Eric Grove provides the only up-to-date short history of the Royal Navy over the last two hundred years, synthesizing the new work on the subject that has radically transformed our understanding of the story of British naval development.
The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy--or an annoying waste of your customer's time--depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. "The Constant Contact Guide to Email Marketing" presents best practices and relationship-building principles from America's leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast. Learn about: Ten email pitfalls that will get your business into troubleTen things your customers expect you to doThe "soft" benefits of email marketingUsing email in combination with other marketing effortsHow four types of permissions can make or break your strategyBuilding an email list that is valuable and effectiveCreating valuable contentChoosing an effective, professional email formatEnsuring your emails are delivered, opened, and read With "The Constant Contact Guide to Email Marketing," you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts--giving you way more bang for your marketing buck.
At the beginning of 1942, more than two years after the start of the Second World War, much of mainland Europe and North Africa was under the control of Nazi Germany. Despite this great damage had been inflicted on German and Italian (Axis) shipping from the island of Malta, a vital British base in the Mediterranean. Malta had suffered massive bombing since June 1940 and was running out of food, fuel and ammunition. By 1942 the siege seemed to be bringing Malta to the verge of surrender, a potentially decisive blow to the British Empire's prestige. In a desperate attempt to save the island a convoy of fourteen merchant ships was dispatched, escorted by the largest naval force protecting any convoy in the war. In the face of constant attack, five of the merchant ships made it to Malta. Their arrival changed the fortunes of the island and the course of the war. On board HMS Rodney, one of the battleships, was a 17-year-old midshipman called Michael MccGwire. This is the account of Operation 'Pedestal' from his Midshipman's Journal.
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