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Ideas of ""authenticity,"" the dominant cultural value of the baby
boom generation, became central to presidential campaigns in the
late 20th century. Beginning in 1976, Americans elected six
presidents who represented evolving standards of authenticity.
Interacting with the media and their publics, these successful
presidential candidates structured their campaigns and images
around the projection of authenticity and connecting with voters as
""one of us."" In the process, they rewrote the political playbook,
redefined ""presidentiality,"" and changed the terms of national
political discourse. This book is predicated on the assumption that
it is worth knowing why.
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