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Economic Psychology is the only up-to-date, English-language
textbook that provides a comprehensive overview of theoretical
topics in economic psychology and their relevance in applied
fields. Written by two leading psychologists, the book looks at how
people make decisions on the use of scarce resources, in particular
money, from a psychological perspective. Starting with decision
making and lay theories as basic building blocks of economic
behaviour, the authors go on to explore three major markets where
economic behaviour occurs as an interaction between individuals and
companies or institutions - consumer markets, labour markets and
financial markets - before considering the challenges of collective
cooperation and economic prosperity. Featuring numerous applied
examples throughout, each chapter also includes an overview, a
summary, figures, key terms, student questions and suggestions for
further reading. This introduction is an essential resource for
advanced undergraduate and postgraduate courses on economic
psychology, behavioural economics and social psychology.
Economic Psychology is the only up-to-date, English-language
textbook that provides a comprehensive overview of theoretical
topics in economic psychology and their relevance in applied
fields. Written by two leading psychologists, the book looks at how
people make decisions on the use of scarce resources, in particular
money, from a psychological perspective. Starting with decision
making and lay theories as basic building blocks of economic
behaviour, the authors go on to explore three major markets where
economic behaviour occurs as an interaction between individuals and
companies or institutions - consumer markets, labour markets and
financial markets - before considering the challenges of collective
cooperation and economic prosperity. Featuring numerous applied
examples throughout, each chapter also includes an overview, a
summary, figures, key terms, student questions and suggestions for
further reading. This introduction is an essential resource for
advanced undergraduate and postgraduate courses on economic
psychology, behavioural economics and social psychology.
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