Against the backdrop of Enron and the other high-profile cases of corporate malfeasance, it is easy to paint today's executives as villains and blame big business, and corporations generally, for a wide array of social ills. Is the criticism warranted? Not quite, says Evan Osborne, as he traces the history of anti-corporate sentiment and assesses the fever-pitch hatred, by some, of all things corporate. While not perfect angels, Osborne argues, corporations confer many more benefits to society than ills. Moreover, they are an essential engine of human progress, and longstanding legal principles are more than adequate to address their flaws. And that makes the rising tide of anti-corporate sentiment dangerous. Why? Look at the facts: Large corporations inspire both awe and fear. On the one hand, they create jobs, introduce scientific and technological breakthroughs, open up borders through trade, and provide indispensable products and services that make life easier. On the other hand, many think they undermine the will of the people, encourage bribery and corruption, finance oppressive regimes, ruin values and culture, befoul the environment, and encourage economic inequality. It was no accident that the terrorists of September 11 targeted the World Trade Center, an iconic symbol of American financial power. In this provocative book, Evan Osborne pulls back the curtain to illuminate how corporations have evolved as an essential element of society, and how opposition to them has developed out of proportion--a fire fanned by anti-business activists, the media, and other groups. He sets the record straight, explaining how corporations work, how they have evolved in the context of otherinstitutions, the net benefits they provide--and how to deal with their undeniable imperfections. At the same time, he shows how anti-business claims have become more strident and where these arguments fail to stand up to scrutiny. Osborne also investigates: *Corporate influence over politics and the government. *Corporate influence in the media. *Corporate influence through marketing. *The pros and cons of globalization. *The extent to which business has responded to public demands for social responsibility, and the extent to which free commerce improves society even without such pressure. The result is a fascinating, provocative commentary on our love-hate relationship with business.

Most of us are familiar with free-market competition: the idea that society and the economy benefit when people are left to self-regulate, testing new ideas in pursuit of profit. Less known is the fact that this theory arose after arguments for the scientific method and freedom of speech had gone mainstream-and that all three share a common basis. Proponents of self-regulation in the realm of free speech have argued that unhindered public expression causes true ideas to gain strength through scrutiny. Similarly, scientific inquiry has been regarded as a self-correcting system, one in which competing hypotheses are verified by multiple independent researchers. It was long thought that society was better left to organize itself through free markets as opposed to political institutions. But, over the twentieth century, we became less confident in the notion of a self-regulating socioeconomy. Evan Osborne traces the rise and fall of this once-popular concept. He argues that-as society becomes more complex-self-regulation becomes more efficient and can once again serve our economy well.

Against the backdrop of Enron and other high-profile cases of corporate malfeasance, it is easy to paint today's executives as villains--to blame big business, and corporations generally, for a wide array of social ills. Is the criticism warranted? Not quite, says Evan Osborne.
In this provocative book, Osborne pulls back the curtain to illuminate how corporations have evolved as an essential element of society, and how opposition to them is out of proportion--a fire fanned by anti-business activists, the media, and other groups. He sets the record straight, explaining how corporations work and how they have evolved in the context of other institutions. He outlines the net benefits that corporations provide and where increasingly strident antibusiness arguments fail to stand up to scrutiny. The text investigates corporate influence over politics and the government; corporate influence in the media; corporate influence through marketing; some of the pros and cons of globalization; the extent to which business has responded to public demands for social responsibility; and the extent to which free commerce improves society. The result is a fascinating commentary on our love-hate relationship with business.

The goal of Reasonably Simple Economics is, not surprisingly, simple: to help us think like economists. When we do, so much of the world that seemed mysterious or baffling becomes more clear and understandableimproving our lives and providing new tools to succeed in business and career. In a chatty style, economist Evan Osborne explains the economic foundations behind the things we read about or see in the news everyday: Why prices for goods andservices are what they are How government spending, regulation, and taxation can both hinder andhelp the economy Why and how some people get fabulously rich How entrepreneurs reorganize society beneficially Why markets sometimes failand when or if governments should intervene when they do How economics and statistics can explain such things as discrimination in hiring and providing services(and whydiscriminators are shooting themselves in the foot), why we're smarterthan we've ever been, and how technology makes the idea of Earth's carrying capacity meaningless

Along the way, you will learn the basic concepts of economics that well-educated citizens in democratic countries should know, like scarcity, opportunity cost, supply and demand, all the different ways economies are "managed," and more. In the manner of The Armchair Economist, The Undercover Economist, or Naked Economics, Osborne uses current examples to illustrate the principles that underlie tragedies like the Greek economy or the global market meltdown of 2008, and triumphs like the continuing dominance of Silicon Valley in the tech world or why New York City markets are stuffed with goods despite the difficulty in getting them there. As Osborne points out, the future, in economic terms, has always been better than the past, and he shows you how to use that knowledge to improve your life both intellectually and materially. What you'll learn How to think like aneconomist and better understand the world and your place in it Basic economic conceptslike supply and demand and marginal costs and benefits How and why people respond to incentives, and why this is a life-changing idea Why the crowd is invariably wise and what to learn from it Why speculators and "middlemen" improve life not just for themselves but for the rest of us Why living standards have risen dramatically in the last century and why they will continue to as time marches on Why taking advantage of "decentralized knowledge" to pounce on opportunity is critical for your success Who this book is for

The audience for this book is anyone who wants to know answers to such questions as why the price of gasoline rises and falls dramatically, whether we are in fact "mortgaging our children's future" through deficit spending, what the economic principles behind every great fortune are, and anything else governed by the principles of economics (which is most things). Table of Contents Introduction Supply and Demand, Considered Separately Supply and Demand, Considered Together The Economics of Information or Knowledge Public and Private Decision Making Who Makes How Much, and Why The Middleman and the Entrepreneur Time and Risk The Entrepreneur and Some Economics of the Future The Things Only Government Can Do Macroeconomics: The Big, Often Blurry Picture Macroeconomics: Stabilizing the Economy, or Not Macroeconomics: The Short and the Long Runs