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Internationally diverse scholars from various theoretical and
disciplinary backgrounds contribute overviews of definitive aspects
of nonprofit communication. Includes case studies that illustrate
the theories covered in the volume.
By understanding the ontogenesis of NGOs as civil society
organizations from a historical-anthropological, communicational,
sociological, economical and managerial perspective, Evandro
Oliveira outlines the Instigatory Theory of NGO Communication
(ITNC). This proposes the ontological principles, an applied
conceptual model and a cybernetic operational model for
understanding and managing communication at NGOs. Those models were
tested using a mixed-method research design.
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