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Higher Education: Open for Business addresses a problem in higher
learning, which is newly recognized in the academic spotlight: the
overcommercialization of higher education. The book asks that you,
the reader, think about the following: Did you go to a Coke or
Pepsi school? Do your children attend a Nike or Adidas school? Is
the college in your town a Dell or Gateway campus? These questions
should not be a primary concern for students, parents or faculty in
an environment that has to allow students to freely focus on
learning. But in a time of fiscal uncertainty, can higher education
ignore the benefits of commercial ventures? It may seem foolish to
do so. However, commercialism has gotten too close to certain
aspects of academia such as the campus environment, classroom
activities, academic research, and college sports. This disturbing
encroachment of academic ground is addressed in Higher Education:
Open for Business by a diverse host of authors who are closely
involved in higher learning.
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