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This fascinating collection analyzes the impact of Western consumer
culture on local cultures and consumption in Southeast Europe and
East Asia. Cultural, historical, economic and sociopolitical
contexts are examined regarding buying behaviors, usage and
customization practices and consumer activism, specifically in
Bulgaria, Serbia, and Romania as cultures continue to evolve in the
post-socialist era, and in China and Japan as a continuation of
movements toward modernity and progress. Surprising and
thought-provoking contrasts stand out as consumers balance the
global with the local in terms of clothing, technology, luxury
items, and food. All chapters feature a wealth of empirical and
cross-cultural data, and the presentation is framed by Professor
Mike Featherstone's theoretical essay on the origins of consumer
culture and the consequences of two hundred years of increasing
consumption for the human condition and the future of the planet.
Included in the coverage: "You are a socialist child like me":
Goods and Identity in Bulgaria Consumer Culture from Socialist
Yugoslavia to Post-Socialist Serbia: Movements and Moments
Preserves Exiting Socialism: Authenticity, Anti-Standardization,
and Middle-Class Consumption in Post-Socialist Romania
Modernization and the Department Store in Early 20th-Century Japan:
Modern Girl and New Consumer Culture Lifestyles A Cultural Reading
of Conspicuous Consumption in China Approaching Consumer Culture
broadens the cultural anthropology literature and will be welcomed
by Western and Eastern scholars and researchers alike. Its depth
and accessibility make it useful to university courses in cultural
anthropology, cultural studies, and sociology.
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Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
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