|
Showing 1 - 4 of
4 matches in All Departments
In recent decades, Korean communication and media have
substantially grown to become some of the most significant segments
of Korean society. Since the early 1990s, Korea has experienced
several distinctive changes in its politics, economy, and
technology, which are directly related to the development of local
media and culture. Korea has greatly developed several cutting-edge
technologies, such as smartphones, video games, and mobile instant
messengers to become the most networked society throughout the
world. As the Korean Wave exemplifies, the once small and
peripheral Korea has also created several unique local popular
cultures, including television programs, movies, and popular music,
known as K-pop, and these products have penetrated many parts of
the world. As Korean media and popular culture have rapidly grown,
the number of media scholars and topics covering these areas in
academic discourses has increased. These scholars' interests have
expanded from traditional media, such as Korean journalism and
cinema, to several new cutting-edge areas, like digital
technologies, health communication, and LGBT-related issues. In
celebrating the Korean American Communication Association's
fortieth anniversary in 2018, this book documents and historicizes
the growth of growing scholarship in the realm of Korean media and
communication.
In recent decades, Korean communication and media have
substantially grown to become some of the most significant segments
of Korean society. Since the early 1990s, Korea has experienced
several distinctive changes in its politics, economy, and
technology, which are directly related to the development of local
media and culture. Korea has greatly developed several cutting-edge
technologies, such as smartphones, video games, and mobile instant
messengers to become the most networked society throughout the
world. As the Korean Wave exemplifies, the once small and
peripheral Korea has also created several unique local popular
cultures, including television programs, movies, and popular music,
known as K-pop, and these products have penetrated many parts of
the world. As Korean media and popular culture have rapidly grown,
the number of media scholars and topics covering these areas in
academic discourses has increased. These scholars' interests have
expanded from traditional media, such as Korean journalism and
cinema, to several new cutting-edge areas, like digital
technologies, health communication, and LGBT-related issues. In
celebrating the Korean American Communication Association's
fortieth anniversary in 2018, this book documents and historicizes
the growth of growing scholarship in the realm of Korean media and
communication.
The emergence of relationship management as a paradigm for public
relations scholarship and practice necessitates an examination of
precisely what public relations achieves -- its definition,
function and value, and the benefits it generates. Promoting the
view that public relations provides value to organizations,
publics, and societies through relationships, Public Relations as
Relationship Management takes a in-depth look at
organization-public relationships and explores the strategies that
can be employed to cultivate and maintain them. Expanding on the
work published in the first edition, this thoroughly up-to-date
volume covers such specialized areas of public relations as
non-profit organizations, shareholder relations, lobbying, employee
relations, and risk management. It expands the reader's ability to
understand, conceptualize, theorize, and measure public relations
through the presentation of state-of-the-art research and examples
of the use of the relationship paradigm. Developed for scholars,
researchers, and advanced students in public relations, Public
Relations as Relationship Management provides a contemporary
perspective on the role of relationships in public relations, and
encourages further research and study.
The emergence of relationship management as a paradigm for public
relations scholarship and practice necessitates an examination of
precisely what public relations achieves -- its definition,
function and value, and the benefits it generates. Promoting the
view that public relations provides value to organizations,
publics, and societies through relationships, Public Relations as
Relationship Management takes a in-depth look at
organization-public relationships and explores the strategies that
can be employed to cultivate and maintain them. Expanding on the
work published in the first edition, this thoroughly up-to-date
volume covers such specialized areas of public relations as
non-profit organizations, shareholder relations, lobbying, employee
relations, and risk management. It expands the reader's ability to
understand, conceptualize, theorize, and measure public relations
through the presentation of state-of-the-art research and examples
of the use of the relationship paradigm. Developed for scholars,
researchers, and advanced students in public relations, Public
Relations as Relationship Management provides a contemporary
perspective on the role of relationships in public relations, and
encourages further research and study.
|
You may like...
The Odyssey
Homer
Paperback
R95
R76
Discovery Miles 760
|