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Digital Content Marketing - Creating Value in Practice: Agata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser Digital Content Marketing - Creating Value in Practice
Agata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser
R1,269 Discovery Miles 12 690
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Ships in 9 - 15 working days

Fills a gap in the market as the first comprehensive textbook to solely focus on Content Marketing; Desirable and essential reading for postgraduate and undergraduate courses across Content Marketing, Social Media Marketing, Digital Marketing. Pedagogical features include case studies, chapter objectives and summaries, end of Chapter Quiz and test bank of exam questions, PowerPoint slides to help lecturers structure classes.

Digital Content Marketing - Creating Value in Practice: Agata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser Digital Content Marketing - Creating Value in Practice
Agata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser
R4,433 Discovery Miles 44 330
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Ships in 12 - 17 working days

Fills a gap in the market as the first comprehensive textbook to solely focus on Content Marketing; Desirable and essential reading for postgraduate and undergraduate courses across Content Marketing, Social Media Marketing, Digital Marketing. Pedagogical features include case studies, chapter objectives and summaries, end of Chapter Quiz and test bank of exam questions, PowerPoint slides to help lecturers structure classes.

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