What does it take to bring out the best in a business? Is it rigorous analysis of human resources? Fastidious number-crunching? According to acclaimed business leader Federico Renzo Grayeb, the first step to corporate success is actually a leader's own self-awareness. His new book, Leadership and Consciousness, reveals his surprising but proven holistic approach to business that focuses as much on the personal development of the leader as it does on more accepted corporate methodology. In fact, Grayeb has already demonstrated the soundness of his provocative method. It has enabled him to effectively turn around businesses all over the world, and garner acclaim for their corporate health. Grayeb's revolutionary philosophy calls upon business leaders everywhere to integrate personal and professional growth into their work style. The author contends that elevating the level of consciousness of a new manager or experienced leader is the key to creating a corporate environment that will result in enhanced productivity. A self-aware leader will in turn focus on this facility in his or her team, who will then come together to best serve the community. Leadership and Consciousness elucidates this phenomenon as concentric circles that emanate outward to change paradigms and affect positive, profound change. This approach will foster the level of sustained performance that can turn around a business, powered by adept individuals who share common goals and purposes that transcend financial objectives and bring meaning to both their jobs and their lives. A company's competitive edge is actually honed by a culture based on strong values that are shared by its members, where there is a significant integration of the way all team members think, feel, and act. Through theory and anecdotal examples that synthesize psychology and business practices, Leadership and Consciousness presents a new challenge to current and aspiring business leaders. Leaders who seek to make a true impact on their corporate culture and their surroundings will find inspiration in this bold new business book, as well as proven effective inroads to better business. By streamlining profit and purpose, any leader can construct an environment that is highly functioning and deeply meaningful.