What does the notion of the 'global south' mean to media studies today? This book interrogates the possibilities of global thinking from the south in the field of media, communication, and cultural studies. Through lenses of millennial media cultures, it refocuses the praxis of the global south in relation to the established ideas of globalization, development, and conditions of postcoloniality. Bringing together original empirical work from media scholars from across the global south, the volume highlights how contemporary thinking about the region as theoretical framework an emerging area of theory in its own right is incomplete without due consideration being placed on narrative forms, both analogue and digital, traditional and sub-cultural. From news to music cultures, from journalism to visual culture, from screen forms to culture-jamming, the chapters in the volume explore contemporary popular forms of communication as manifested in diverse global south contexts. A significant contribution to cultural theory and communications research, this book will be of interest to scholars and researchers of media and culture studies, literary and critical theory, digital humanities, science and technology studies, and sociology and social anthropology.

What does the notion of the ‘global south’ mean to media studies today?

This book interrogates the possibilities of global thinking from the south in the field of media, communication, and cultural studies. Through lenses of millennial media cultures, it refocuses the praxis of the global south in relation to the established ideas of globalization, development, and conditions of postcoloniality.

Bringing together original empirical work from media scholars from across the global south, the volume highlights how contemporary thinking about the region as theoretical framework ・ an emerging area of theory in its own right ・ is incomplete without due consideration being placed on narrative forms, both analogue and digital, traditional and sub-cultural. From news to music cultures, from journalism to visual culture, from screen forms to culture-jamming, the chapters in the volume explore contemporary popular forms of communication as manifested in diverse global south contexts.

A significant contribution to cultural theory and communications research, this book will be of interest to scholars and researchers of media and culture studies, literary and critical theory, digital humanities, science and technology studies, and sociology and social anthropology.

Table of Contents

1 Theorizing media in and across the global south: narrative as territory, culture as flow 2 Imaginaries of the north and south in three Egyptian plays 3 They are us: race, porn, and viewing patterns in South Africa 4 Popular culture, new femininities, and subjectivities: reading Nairobi Diaries 5 Cartographies of Brazilian popular and ‘peripheral’ music on YouTube: the case of Passinho dance-off 6 Cuir visualities, survival imaginaries 7 Risking images: the political and subjective production of images in Brazil’s 2013 mass protests 8 Journalism cultures in Egypt and Lebanon: role perception, professional practices, and ethical considerations 9 Concrete poetry in Brazil and Germany: the avantgarde reviews history through new media 10 Between remembering and forgetting: memory, culture, and the nostalgia market in the Brazilian mediascape 11 The struggle over narratives: Palestine as metaphor for imagined spatialities 12 Helper and threat: how the mediation of Africa-China relations complicates the idea of the global south