The history of the museum is one of shifting purposes and changing ideals. Taking a close look at the specific needs of this sector, this volume asks if it is possible to define the "product" which the modern museum can offer. Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? Or, as anti-marketing lobbyists believe, should marketing play only the smallest of roles, if any at all? In this volume, the marketing of a museum is not seen in terms of "product", but rather as the process by which one can build a relationship between the museum and the public. This study shows how museums can overcome the numerous hurdles on the route to achieving a marketing orientation. It gives practical guidelines to the specific ways in which marketing can be tailored to the needs of museums and play a useful and acceptable role in today's museums, in achieving their ultimate purpose of serving the community.

Series Information:
Heritage: Care-Preservation-Management

With contemporary approaches based on theory and the lived experience of dementia, Occupational Therapy and Dementia is written using an occupational justice lens. It examines how core elements of how occupational therapy may support the person living with dementia through valued activity in continuing engagement in their lives, sustaining their identity and sense of purpose. This edited collection critically analyses traditional thinking about dementia practice from over 40 contributors, challenging readers to reflect and develop their work. Drawing on policy and legislation related to health and social-care, readers are given tools to focus their practice towards what is important to the person living with dementia. Most importantly, this book gives a voice to people living with dementia, emphasising their expertise. A combined emphasis on human rights and occupational justice for people living with dementia offers both a theoretical and practical frame to develop your occupational therapy practice.