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Unlearn bad habits, sharpen your emails and improve your written
communication throughout your business with How to Write Effective
Business English. An easy-to-follow guide on how to write with
confidence, whether or not English is your first language. With new
chapters on writing well across all disciplines, writing globally,
and the impact of social media on workplace communication, this new
edition prepares you to clearly liaise with your colleagues and to
your target market in order to get your point across. Not only is
this for individuals who want to better their craft and build their
confidence, but it's also for multinational companies where
communication is vital. Whether you're fluent in English or still
learning, all speakers can iron out areas where there are common
misconceptions, and bring those skills into their workplace. Fiona
Talbot informs you on how to format your prose to cater for a
business world, by using case studies from L'Oréal, Loaf Furniture
and Octopus Energy to demonstrate how English is used
internationally in business and to teach you how to address
different scenarios, whilst putting your best foot forward. Express
yourself in business in a clear manner on all platforms, and get
your message across with impact.
Unlearn bad habits, sharpen your emails and improve your written
communication throughout your business with How to Write Effective
Business English. An easy-to-follow guide on how to write with
confidence, whether or not English is your first language. With new
chapters on writing well across all disciplines, writing globally,
and the impact of social media on workplace communication, this new
edition prepares you to clearly liaise with your colleagues and to
your target market in order to get your point across. Not only is
this for individuals who want to better their craft and build their
confidence, but it's also for multinational companies where
communication is vital. Whether you're fluent in English or still
learning, all speakers can iron out areas where there are common
misconceptions, and bring those skills into their workplace. Fiona
Talbot informs you on how to format your prose to cater for a
business world, by using case studies from L'Oréal, Loaf Furniture
and Octopus Energy to demonstrate how English is used
internationally in business and to teach you how to address
different scenarios, whilst putting your best foot forward. Express
yourself in business in a clear manner on all platforms, and get
your message across with impact.
In a business world that spans several continents, it is no longer
common for everyone to speak English as a first language. Whether
you speak English as a first, second or even third language,
intercultural business communication means that getting it right
first time has never been more important for you and your
organization. English can never be standardized in the global and
digital marketplace; instead, we can learn how to customize
business English according to our own values and culture and
communicate successfully across borders. Improve Your Global
Business English creates an awareness in the reader of what to
avoid and how to ensure that communications are correctly
understood. Very readable and hugely instructive, Improve Your
Global Business English provides practical self-study with quizzes,
activities and worksheets, helping you to fine-tune your written
communication. By mastering the basics, defining your readers and
tailoring your message to them, understanding the conventions of
different media and understanding cultures, you can enhance your
reputation as a truly global, modern player in today's marketplace.
If you want your messages to be perceived as you intended, to
retain customers or to win new ones, Improve Your Global Business
English gives you the background you need. Online supporting
resources for this book include supplementary video, self-test
questions and answers, templates and a case study on going global
Executive Writing Skills for Managers deals with the English
business writing you need at the top of your career. It focuses on
writing English as a key business tool in international business
which may have to be tailored for a multicultural readership. The
invaluable guidance includes how to harmonize the English you and
your teams use (for example, for performance evaluation, sales
pitch etc) and introduces the notion of Word Power Skills 2.0 for
unified writing that keeps everyone in the loop. The book is for
anyone who has to excel in their English business writing and the
guidance helps you understand how to write successfully for both a
native or non-native English readership, avoiding the
misunderstandings and other impediments to performance that can so
easily arise.
Make an Impact with your Written English deals with the English
business writing you need to take you a step further in your
executive career. The book also helps organizations stand apart by
getting noticed for the right reasons, whatever the target
audience. It focuses on writing English as a key business tool and
how clear, concise messages are a must in international business
today. Yet the fewer words you use, the more important it is to get
them right. So the book focuses on word power: to promote and sell
your messages - as well as 'brand you' and your organizational
brand. An essential read, full of invaluable advice and checklists
for native and non-native English writers who need to brush up
their skills in writing English for sales, PR, presentations,
reports, minutes, manuals and the web etc.
Do you need a confidence boost in your workplace communication? Whether
you speak English as an additional language, or you're a native speaker
looking to take your writing to the next level, How to Write Effective
Business English provides easy to apply guidance on how to express
yourself in writing clearly, concisely, and confidently.
With case studies from companies such as Innocent and Virgin which
demonstrate how English is used internationally in business, and ideas
to help you get your communications right first time, this book is
ideal for multinational companies where communication is a priority.
For native English speakers, it may mean un-learning things you were
taught at school and learning how to save time by getting to the point
more quickly in emails; for intermediate English speakers, it focuses
on the areas that are easy to get wrong.
Author Fiona Talbot uses real international business scenarios to help
you develop and apply your skills, and provide you with answers that
even your boss might not know. You will learn a system to help you
quickly and easily write emails, letters, social media content, CVs and
more. Featuring sections on punctuation and grammar, checklists to help
you assess your progress, updated content on instant messaging and
gender-neutral pronouns, and now with a new chapter on writing for
different colleagues and co-workers, this third edition of How to Write
Effective Business English will help you get your message across with
impact.
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