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European leaders faced the Covid-19 pandemic by adopting very
different leadership styles, characterized by diverging approaches
to crisis communication, power management, and
relationship-building with actors and stakeholders in the public
sphere. The pandemic also highlighted the importance of the
already-existing cleavage between populism and technocracy,
positioning it at the centre of the political scene. These complex
circumstances required a multidisciplinary perspective grounded in
political sociology and communication studies. To address these
issues, this book analyses the communication and leadership styles
of seven European leaders, grouped into ‘political families’.
It analyses the cases of Angela Merkel and Erna Solberg to
understand if and how female leaderships differentiated from their
male counterparts. It then analyses the relationship between
techno-populism and professional politics by comparing the cases of
Giuseppe Conte, Emmanuel Macron and Pedro Sanchez. Finally, it
focuses on populist leaders Boris Johnson and Victor Orbán, who
represent emblematic cases with opposite outcomes.
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