Globalization has many faces. One of them is the transformation of language regimes. This book provides an in-depth account of how two second-tier languages, Japanese and German, are affected by this process. In the international arena, they no longer compete with English, but their status in their home countries and as foreign languages in third countries is in flux. Original empirical and theoretical contributions are presented in this up-to-date study of language regime change. The desirability of a single all-purpose language for all communication needs is seldom questioned. It is simply taken for granted in many advanced countries, such as Japan and the German-speaking countries. However, it is not clear whether German and Japanese can sustain their full functional potential if their own speakers use these languages in certain domains with decreasing frequency. The advantages of borderless communication in a single language, on one hand, and maintaining highly cultivated all-purpose languages, on the other, are obvious. The question of whether and how these two principles can be reconciled in the age of globalization is not. In this book, leading scholars present their answers: Ulrich Ammon, Tessa Carroll, Nanette Gottlieb, Patrick Heinrich, Takao Katsuragi, John Maher, Kiyoshi Hara, Elmar Holenstein, Konrad Ehlich, Fumio Inoue, and Florian Coulmas.

TRENDS IN LINGUISTICS is a series of books that open new perspectives in our understanding of language. The series publishes state-of-the-art work on core areas of linguistics across theoretical frameworks, as well as studies that provide new insights by approaching language from an interdisciplinary perspective. TRENDS IN LINGUISTICS considers itself a forum for cutting-edge research based on solid empirical data on language in its various manifestations, including sign languages. It regards linguistic variation in its synchronic and diachronic dimensions as well as in its social contexts as important sources of insight for a better understanding of the design of linguistic systems and the ecology and evolution of language. TRENDS IN LINGUISTICS publishes monographs and outstanding dissertations as well as edited volumes, which provide the opportunity to address controversial topics from different empirical and theoretical viewpoints. High quality standards are ensured through anonymous reviewing.

CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully selected book-length publications dealing with sociolinguistic theory, methods, findings and applications. It approaches the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches, theoretical and empirical, supplement and complement each other. The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists, historians etc. to the development of the sociology of language.

TRENDS IN LINGUISTICS is a series of books that open new perspectives in our understanding of language. The series publishes state-of-the-art work on core areas of linguistics across theoretical frameworks, as well as studies that provide new insights by approaching language from an interdisciplinary perspective. TRENDS IN LINGUISTICS considers itself a forum for cutting-edge research based on solid empirical data on language in its various manifestations, including sign languages. It regards linguistic variation in its synchronic and diachronic dimensions as well as in its social contexts as important sources of insight for a better understanding of the design of linguistic systems and the ecology and evolution of language. TRENDS IN LINGUISTICS publishes monographs and outstanding dissertations as well as edited volumes, which provide the opportunity to address controversial topics from different empirical and theoretical viewpoints. High quality standards are ensured through anonymous reviewing. To discuss your book idea or submit a proposal, please contact Birgit Sievert.

TRENDS IN LINGUISTICS is a series of books that open new perspectives in our understanding of language. The series publishes state-of-the-art work on core areas of linguistics across theoretical frameworks, as well as studies that provide new insights by approaching language from an interdisciplinary perspective. TRENDS IN LINGUISTICS considers itself a forum for cutting-edge research based on solid empirical data on language in its various manifestations, including sign languages. It regards linguistic variation in its synchronic and diachronic dimensions as well as in its social contexts as important sources of insight for a better understanding of the design of linguistic systems and the ecology and evolution of language. TRENDS IN LINGUISTICS publishes monographs and outstanding dissertations as well as edited volumes, which provide the opportunity to address controversial topics from different empirical and theoretical viewpoints. High quality standards are ensured through anonymous reviewing.

This book offers an introduction to the many facets of multilingualism in a changing world. It begins with an overview of the multiplicity of human languages and their geographic distribution, before moving on to the key question of what multilingualism actually is and what is understood by terms such as 'mother tongue', 'native speaker', and 'speech community'. In the chapters that follow, Florian Coulmas systematically explores multilingualism with respect to the individual, institutions, cities, nations, and cyberspace. In each of these domains, the dynamics of language choice are undergoing changes as a result of economic, political, and cultural forces. Against this background, two chapters discuss the effects of linguistic diversity on the integration and separation of language and society, before a final chapter describes and assesses research methods for investigating multilingualism. Each chapter concludes with problems and questions for discussion, which place the topic in a real-world context. The book explores where, when, and why multilingualism came to be regarded as a problem, and why it presents a serious challenge for linguistic theory today. It provides the basic tools to analyse different kinds of multilingualism at both the individual and society level, and will be of interest to students of linguistics, sociology, education, and communication studies.

This book thus offers a fresh view on Japanese society focussing on the role of comportment for group cohesiveness. It explores the stereotype that Japan is the world's most polite country, examining how proper conduct is acquired and expressed, and how the apparent conflict with some of the concepts considered essential for Western modernity, such as society, freedom and the individual, are balanced with Japan's great emphasis on courtesy, politeness and civility. By comparing the present situation in Japan with behavioural standards of former periods as well as with other cultural traditions the book explains some of the distinctive features of present-day Japanese society. Overall the book argues that Japan is a prime example of multiple modernities concerning individuals, collectives and relationships between state and society.

This book presents a comprehensive analysis of one of the most pressing challenges facing Japan today: population decline and ageing.

It argues that social ageing is a phenomenon that follows in the wake of industrialization, urbanization and social modernization, bringing about changes in values, institutions, social structures, economic activity, technology and culture, and posing many challenges for the countries affected. Focusing on the experience of Japan, the author explores:

• how Japan has recognized the emerging problems relatively early because during the past half century population ageing has been more rapid in Japan than in any other country
• how all of Japanese society is affected by social ageing, not just certain substructures and institutions, and explains its complex causes, describes the resulting challenges and analyses the solutions under consideration to deal with it
• the nature of Japan's population dynamics since 1920, and argues that Japan is rapidly moving in the direction of a 'hyperaged society' in which those sixty-five or older account for twenty-five per cent of the total population
• the implications for family structures and other social networks, gender roles and employment patterns, health care and welfare provision, pension systems, immigration policy, consumer and voting behaviour and the cultural reactions and ramifications of social ageing.

This book presents a comprehensive analysis of one of the most pressing challenges facing Japan today: population decline and ageing.

It argues that social ageing is a phenomenon that follows in the wake of industrialization, urbanization and social modernization, bringing about changes in values, institutions, social structures, economic activity, technology and culture, and posing many challenges for the countries affected. Focusing on the experience of Japan, the author explores:

• how Japan has recognized the emerging problems relatively early because during the past half century population ageing has been more rapid in Japan than in any other country
• how all of Japanese society is affected by social ageing, not just certain substructures and institutions, and explains its complex causes, describes the resulting challenges and analyses the solutions under consideration to deal with it
• the nature of Japan's population dynamics since 1920, and argues that Japan is rapidly moving in the direction of a 'hyperaged society' in which those sixty-five or older account for twenty-five per cent of the total population
• the implications for family structures and other social networks, gender roles and employment patterns, health care and welfare provision, pension systems, immigration policy, consumer and voting behaviour and the cultural reactions and ramifications of social ageing.

Why do we speak the way we do? What are the social factors that influence our choices of expression? This best-selling introduction to the study of language and society encourages students to think about these fundamental questions, asking how and why we select from the vast range of different words, accents, varieties and languages available to us. In this new and updated edition, students are taken step-by-step through the analysis of linguistic expressions, speech varieties and languages in complex settings. Enriched with recent findings from different languages and speech communities around the world, this comprehensive textbook equips students with knowledge of the main concepts and gives them a coherent view of the complex interaction of language and society. * 'Questions for Discussion' help students understand how speakers' choices are conditioned by the society in which they live * New to this edition is a rich repertoire of online resources and further reading, enabling students to investigate more deeply and advance their learning * Includes a topical new chapter on research ethics, guiding students on the ethical questions involved in sociolinguistic research.

Why do we speak the way we do? What are the social factors that influence our choices of expression? This best-selling introduction to the study of language and society encourages students to think about these fundamental questions, asking how and why we select from the vast range of different words, accents, varieties and languages available to us. In this new and updated edition, students are taken step-by-step through the analysis of linguistic expressions, speech varieties and languages in complex settings. Enriched with recent findings from different languages and speech communities around the world, this comprehensive textbook equips students with knowledge of the main concepts and gives them a coherent view of the complex interaction of language and society. * 'Questions for Discussion' help students understand how speakers' choices are conditioned by the society in which they live * New to this edition is a rich repertoire of online resources and further reading, enabling students to investigate more deeply and advance their learning * Includes a topical new chapter on research ethics, guiding students on the ethical questions involved in sociolinguistic research.

Language Adaptation examines the process by which a speech community is forced to adopt an active role in making its language suitable for changing functional requirements. This wide-ranging collection of essays looks at this phenomenon from a variety of historical and synchronic perspectives, and brings together the work of a number of leading scholars in the field. Several different languages are examined at different stages of their history, including Hebrew, Arabic, Chinese, Japanese, Kiswahili, German and Hindi. This well-informed book is a significant contribution to the existing literature on language planning, and is the first to use one theoretical concept to deal with the relationship between natural and deliberate language change. It shows that language adaptation is a particular aspect of language change, and thus establishes a link between the social and the historical study of language. It will appeal to graduate students and professionals in linguistics and the social sciences, as well as to practitioners of language planning.

The problem of reducing language to writing and conversely that of interpreting written signs as language has been resolved through the development of different writing systems. This illustrated textbook introduces the major writing systems of the world (from cuneiform to English spelling) and analyzes their structure and function. It includes a review of the history of writing and a discussion of the literate mind and society.

This book explores the interaction between three key aspects of everyday life-language, writing, and mobility -with particular focus on their effects on language contact. While the book adopts an established view of language and society that is in keeping with the sociolinguistic paradigm developed in recent decades, it differs from earlier studies in that it assigns writing a central position. Sociolinguistics has long concentrated primarily on speech, but Florian Coulmas shows in this volume that the social importance of writing should not be disregarded: it is the most consequential technology ever invented; it suggests stability; and it defines borders. Linguistic studies have often emphasized that writing is external to language, but the discipline nevertheless owes its analytic categories to writing. Finally, the digital revolution has fundamentally changed communication patterns, transforming the social functions of writing and consequently also of language.

Identity has become one of the most widely used terms today, appearing in many different contexts. Anything and everything has an identity, and identity crises have become almost equally pervasive. Yet 'identity' is extremely versatile, meaning different things to different people and in different scientific disciplines. To many its meaning seems self-evident, since its various uses share common features, so often the term is used without a definition of what, exactly, is meant by it. This provokes the core question: What exactly is identity? In this Very Short Introduction Florian Coulmas provides a survey of the many faces of the concept of identity, and discusses its significance and varied meanings in the fields of philosophy, sociology, and psychology, as well as politics and law. Tracing our concern with identity to its deep roots in Europe's intellectual history, individualism, and the felt need to draw borderlines, Coulmas identifies the most important features used to mark off individual and collective identities, and demonstrates why they are deemed important. He concludes with a glimpse at the many ways in which literature has engaged with problems of identity throughout history. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

How does writing relate to speech? What impact does it have on social organisation and development? How do unwritten languages differ from those that have a written form and tradition? This book is a general account of the place of writing in society. Drawing on contemporary and historical examples, from clay tablets to touchscreen displays, the book explores the functions of writing and written language, analysing its consequences for language, society, economy and politics. It examines the social causes of illiteracy, demonstrating that institutions of central importance to modern society are built upon writing and written texts, and are characterised by specific forms of communication. It explores the social dimensions of spelling and writing reform, as well as of digital literacy, a new mode of expression and communication posing novel challenges to the student of language in society.

The problem of reducing language to writing and conversely that of interpreting written signs as language has been resolved through the development of different writing systems. This illustrated textbook introduces the major writing systems of the world (from cuneiform to English spelling) and analyzes their structure and function. It includes a review of the history of writing and a discussion of the literate mind and society.

This book offers an introduction to the many facets of multilingualism in a changing world. It begins with an overview of the multiplicity of human languages and their geographic distribution, before moving on to the key question of what multilingualism actually is and what is understood by terms such as 'mother tongue', 'native speaker', and 'speech community'. In the chapters that follow, Florian Coulmas systematically explores multilingualism with respect to the individual, institutions, cities, nations, and cyberspace. In each of these domains, the dynamics of language choice are undergoing changes as a result of economic, political, and cultural forces. Against this background, two chapters discuss the effects of linguistic diversity on the integration and separation of language and society, before a final chapter describes and assesses research methods for investigating multilingualism. Each chapter concludes with problems and questions for discussion, which place the topic in a real-world context. The book explores where, when, and why multilingualism came to be regarded as a problem, and why it presents a serious challenge for linguistic theory today. It provides the basic tools to analyse different kinds of multilingualism at both the individual and society level, and will be of interest to students of linguistics, sociology, education, and communication studies.

This book provides an accessible account of the origins and conceptual foundations of language policy. Florian Coulmas discusses the influence of twenty intellectuals from medieval to modern times, and from a variety of cultures, who have taken issue with language, its use, development, and political potential. These 'guardians of language' range from renowned figures such as Dante, Noah Webster, and Gandhi, to less well-known individuals such as the Spanish grammarian Antonio de Nebrija and Senegalese politician and poet Leopold Sedar Senghor. Each chapter begins by providing background information on the scholar whose work is being reviewed and ends with a summary of his key thoughts on language in the form of an imaginary interview.

How does writing relate to speech? What impact does it have on social organisation and development? How do unwritten languages differ from those that have a written form and tradition? This book is a general account of the place of writing in society. Drawing on contemporary and historical examples, from clay tablets to touchscreen displays, the book explores the functions of writing and written language, analysing its consequences for language, society, economy and politics. It examines the social causes of illiteracy, demonstrating that institutions of central importance to modern society are built upon writing and written texts, and are characterised by specific forms of communication. It explores the social dimensions of spelling and writing reform, as well as of digital literacy, a new mode of expression and communication posing novel challenges to the student of language in society.