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"Collective Creativity "combines complex and ambivalent concepts.
While 'creativity' is currently experiencing an inflationary boom
in popularity, the term 'collective' appeared, until recently,
rather controversial due to its ideological implications in
twentieth-century politics. In a world defined by global cultural
practice, the notion of collectivity has gained new relevance. This
publication discusses a number of concepts of creativity and shows
that, in opposition to the traditional ideal of the individual as
creative genius, cultural theorists today emphasize the
collaborative nature of creativity; they show that 'creativity
makes alterity, discontinuity and difference attractive'. Not the
Romantic "Originalgenie," but rather the agents of the 'creative
economy' appear as the new avant-garde of aesthetic innovation:
teams, groups and collectives in business and science, in art and
digital media who work together in networking clusters to develop
innovative products and processes. In this book, scholars in the
social sciences and in cultural and media studies, in literature,
theatre and visual arts present for the first time a comprehensive,
inter- and transdisciplinary account of collective creativity in
its multifaceted applications. They investigate the intersections
of artistic, scientific and cultural practice where the individual
and the collective merge, come together or confront each other.
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