Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand--FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand.

Iron Tribe is the fascinating story of how a garage hobby and a passion for changing people's lives through fitness exploded into the fastest growing fitness franchise in the country. From early success as the top franchisee in the country in another fitness franchise, to ministering to people who lived in a dump in Honduras and realizing that he didn't have it all figured out, join Forrest for this exciting and often surprising journey. The story involves birthing a franchise business, creating a non-profit that has impacted more than 200,000 people with the gift of clean water, and, most importantly, a vibrant and loving family. The lessons he learned along the way are applicable to any entrepreneur, executive, or leader who wants to maximize their time, talents, and resources while living a life of significance.