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This reference book is designed as a road map for researchers who
need to find specific information about American mass communication
as expeditiously as possible. Taking a topical approach, it
integrates publications and organizations into subject-focused
chapters for easy user reference. The editors define mass
communication to include print journalism and electronic media and
the processes by which they communicate messages to their
audiences. Included are newspaper, magazine, radio, television,
cable, and newer electronic media industries. Within that
definition, this volume offers an indexed inventory of more than
1,400 resources on most aspects of American mass communication
history, technology, economics, content, audience research, policy,
and regulation.
The material featured represents the carefully considered judgment
of three experts -- two of them librarians -- plus four
contributors from different industry venues. The primary focus is
on the domestic American print and electronic media industries.
Although there is no claim to a complete census of all materials on
print journalism and electronic media -- what is available is now
too vast for any single guide -- the most important and useful
items are here. The emphasis is on material published since 1980,
though useful older resources are included as well. Each chapter is
designed to stand alone, providing the most important and useful
resources of a primary nature -- organizations and documents as
well as secondary books and reports. In addition, online resources
and internet citations are included where possible.
This reference book is designed as a road map for researchers who
need to find specific information about American mass communication
as expeditiously as possible. Taking a topical approach, it
integrates publications and organizations into subject-focused
chapters for easy user reference. The editors define mass
communication to include print journalism and electronic media and
the processes by which they communicate messages to their
audiences. Included are newspaper, magazine, radio, television,
cable, and newer electronic media industries. Within that
definition, this volume offers an indexed inventory of more than
1,400 resources on most aspects of American mass communication
history, technology, economics, content, audience research, policy,
and regulation. The material featured represents the carefully
considered judgment of three experts -- two of them librarians --
plus four contributors from different industry venues. The primary
focus is on the domestic American print and electronic media
industries. Although there is no claim to a complete census of all
materials on print journalism and electronic media -- what is
available is now too vast for any single guide -- the most
important and useful items are here. The emphasis is on material
published since 1980, though useful older resources are included as
well. Each chapter is designed to stand alone, providing the most
important and useful resources of a primary nature -- organizations
and documents as well as secondary books and reports. In addition,
online resources and internet citations are included where
possible.
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