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An examination of what algorithmic polarization means for society
and how conservative elites use media literacy tactics to spread
propaganda The Propagandists' Playbook peels back the layers of the
right-wing media manipulation machine to reveal why its strategies
are so effective and pervasive, while also humanizing the people
whose worldviews and media practices conservatism embodies. Based
on interviews and ethnographic observations of two Republican
groups over the course of the 2017 Virginia gubernatorial
race-including the author's firsthand experience of the 2017 Unite
the Right rally-the book considers how Google algorithms, YouTube
playlists, pundits, and politicians can manipulate audiences,
reaffirm beliefs, and expose audiences to more extremist ideas,
blurring the lines between reality and fiction. Francesca Tripodi
argues that conservatives who embody the Christian worldview give
authoritative weight to original texts and interrogate the media
using the same tools taught to them in Bible study-for example,
using Google to "fact check" the news. The result of this practice,
tied to conservative marketing tactics, is more than a
reaffirmation of existing beliefs: it is a radicalization of
content and a changing of narratives adopted by the media. Tripodi
also demonstrates the pervasiveness of white supremacy in the
conservative media ecosystem, as well as its mainstream appeal,
scope, and spread.
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