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Picasso in Fontainebleau
Anne Umland, Francesca Ferrari, Alexandra Morrison; Contributions by Cindy Albertson, Anny Aviram, …
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R1,157
Discovery Miles 11 570
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Ships in 12 - 17 working days
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"Since when is Fran Drescher Jewish?" This was Chiara Francesca
Ferrari's reaction when she learned that Drescher's character on
the television sitcom The Nanny was meant to be a portrayal of a
stereotypical Jewish-American princess. Ferrari had only seen the
Italian version of the show, in which the protagonist was dubbed
into an exotic, eccentric Italian-American nanny. Since When Is
Fran Drescher Jewish? explores this "ventriloquism" as not only a
textual and cultural transfer between languages but also as an
industrial practice that helps the media industry foster
identification among varying audiences around the globe. At the
heart of this study is an in-depth exploration of three shows that
moved from global to local, mapping stereotypes from both sides of
the Atlantic in the process. Presented in Italy, for example,
Groundskeeper Willie from The Simpsons is no longer a belligerent,
alcoholic Scotsman but instead easily becomes a primitive figure
from Sardinia. Ironically, The Sopranos—a show built around
Italian-Americans—was carefully re-positioned by Italian TV
executives, who erased the word "mafia" and all regional references
to Sicily. The result of Ferrari's three case studies is evidence
that "otherness" transcends translation, as the stereotypes
produced by the American entertainment industry are simply replaced
by other stereotypes in foreign markets. As American television
studios continue to attempt to increase earnings by licensing their
shows abroad, Since When Is Fran Drescher Jewish? illuminates the
significant issues of identity raised by this ever-growing
marketplace, along with the intriguing messages that lie in the
larger realm of audiovisual cultural exchange.
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