A wide range of essays which provide new conceptualizations of popular culture while linking it to both its long history and some of its most exciting contemporary forms. Popular culture has always represented a fulcrum within social, cultural and anthropological discourses in Latin America. Often imagined as representing a challenge to the dominant cultural paradigms of the "lettered city", it has repeatedly been mapped onto political, economic and even libidinal boundaries - between country and city, between folk and street, between the "masses" and elite national/political structures. Yet at the turn of the 21st century, concepts such as the "folk", the "popular", the "mass" and the "multitude" have exploded in the face of new cultural and informational technologies, putting cinematic, televisual and cybernetic manifestations of popular cultureat the forefront of social processes. In order to address the fragile contemporaneity of popular culture in Latin America, the essays in this collection engage with a wide range of cultural phenomena, from forms of mass political experience in the Colonial and Independence periods, to the modern-day emergence of street art, blogs, comic books and television, as well as the recycling of refuse as art, the marketing of santeria to tourists, and the filming of poverty in the favela. In so doing, they explore the diverse regimes of affect that both sustain and destabilize national symbolic orders, and chart the novel mediations between the national and the global in a see-sawingclimate of conflicting economic and political ideologies. Geoffrey Kantaris is a Senior Lecturer at the University of Cambridge. Rory O'Bryen is a University Lecturer at the University of Cambridge. Contributors: Francisco Ortega, Joanna Page, Stephen Hart, Erica Segre, Jesus Martin Barbero, Lucia Sa, Chandra Morrison, Claire Taylor, Andrea Noble, Ed King.

The emergence of affordable micro sensors, such as MEMS Inertial Measurement Systems, are applied in embedded systems and Internet-of-Things devices. This has brought techniques such as Kalman Filtering, which are capable of combining information from multiple sensors or sources, to the interest of students and hobbyists. This book will explore the necessary background concepts, helping a much wider audience of readers develop an understanding and intuition that will enable them to follow the explanation for the Kalman Filtering algorithm. Key Features: Provides intuitive understanding of Kalman Filtering approach Succinct overview of concepts to enhance accessibility and appeal to a wide audience Interactive learning techniques with code examples Malek Adjouadi, PhD, is Ware Professor with the Department of Electrical and Computer Engineering at Florida International University, Miami. He received his PhD from the Electrical Engineering Department at the University of Florida, Gainesville. He is the Founding Director of the Center for Advanced Technology and Education funded by the National Science Foundation. His earlier work on computer vision to help persons with blindness led to his testimony to the U.S. Senate on the committee of Veterans Affairs on the subject of technology to help persons with disabilities. His research interests are in imaging, signal processing and machine learning, with applications in brain research and assistive technology. Armando Barreto, PhD, is Professor of the Electrical and Computer Engineering Department at Florida International University, Miami, as well as the Director of FIU's Digital Signal Processing Laboratory, with more than 25 years of experience teaching DSP to undergraduate and graduate students. He earned his PhD in electrical engineering from the University of Florida, Gainesville. His work has focused on applying DSP techniques to the facilitation of human-computer interactions, particularly for the benefit of individuals with disabilities. He has developed human-computer interfaces based on the processing of signals and has developed a system that adds spatialized sounds to the icons in a computer interface to facilitate access by individuals with "low vision." With his research team, he has explored the use of Magnetic, Angular-Rate and Gravity (MARG) sensor modules and Inertial Measurement Units (IMUs) for human-computer interaction applications. He is a senior member of the Institute of Electrical and Electronics Engineers (IEEE) and the Association for Computing Machinery (ACM). Francisco R. Ortega, PhD, is an Assistant Professor at Colorado State University and Director of the Natural User Interaction Lab (NUILAB). Dr. Ortega earned his PhD in Computer Science (CS) in the field of Human-Computer Interaction (HCI) and 3D User Interfaces (3DUI) from Florida International University (FIU). He also held a position of Post-Doc and Visiting Assistant Professor at FIU. His main research area focuses on improving user interaction in 3DUI by (a) eliciting (hand and full-body) gesture and multimodal interactions, (b) developing techniques for multimodal interaction, and (c) developing interactive multimodal recognition systems. His secondary research aims to discover how to increase interest for CS in non-CS entry-level college students via virtual and augmented reality games. His research has resulted in multiple peer-reviewed publications in venues such as ACM ISS, ACM SUI, and IEEE 3DUI, among others. He is the first-author of the CRC Press book Interaction Design for 3D User Interfaces: The World of Modern Input Devices for Research, Applications and Game Development. Nonnarit O-larnnithipong, PhD, is an Instructor at Florida International University. Dr. O-larnnithipong earned his PhD in Electrical Engineering, majoring in Digital Signal Processing from Florida International University (FIU). He also held a position of Post-Doctoral Associate at FIU in 2019. His research has focused on (1) implementing the sensor fusion algorithm to improve orientation measurement using MEMS inertial and magnetic sensors and (2) developing a 3D hand motion tracking system using Inertial Measurement Units (IMUs) and infrared cameras. His research has resulted in multiple peer-reviewed publications in venues such as HCI-International and IEEE Sensors.

The emergence of affordable micro sensors, such as MEMS Inertial Measurement Systems, are applied in embedded systems and Internet-of-Things devices. This has brought techniques such as Kalman Filtering, which are capable of combining information from multiple sensors or sources, to the interest of students and hobbyists. This book will explore the necessary background concepts, helping a much wider audience of readers develop an understanding and intuition that will enable them to follow the explanation for the Kalman Filtering algorithm. Key Features: Provides intuitive understanding of Kalman Filtering approach Succinct overview of concepts to enhance accessibility and appeal to a wide audience Interactive learning techniques with code examples Malek Adjouadi, PhD, is Ware Professor with the Department of Electrical and Computer Engineering at Florida International University, Miami. He received his PhD from the Electrical Engineering Department at the University of Florida, Gainesville. He is the Founding Director of the Center for Advanced Technology and Education funded by the National Science Foundation. His earlier work on computer vision to help persons with blindness led to his testimony to the U.S. Senate on the committee of Veterans Affairs on the subject of technology to help persons with disabilities. His research interests are in imaging, signal processing and machine learning, with applications in brain research and assistive technology. Armando Barreto, PhD, is Professor of the Electrical and Computer Engineering Department at Florida International University, Miami, as well as the Director of FIU's Digital Signal Processing Laboratory, with more than 25 years of experience teaching DSP to undergraduate and graduate students. He earned his PhD in electrical engineering from the University of Florida, Gainesville. His work has focused on applying DSP techniques to the facilitation of human-computer interactions, particularly for the benefit of individuals with disabilities. He has developed human-computer interfaces based on the processing of signals and has developed a system that adds spatialized sounds to the icons in a computer interface to facilitate access by individuals with "low vision." With his research team, he has explored the use of Magnetic, Angular-Rate and Gravity (MARG) sensor modules and Inertial Measurement Units (IMUs) for human-computer interaction applications. He is a senior member of the Institute of Electrical and Electronics Engineers (IEEE) and the Association for Computing Machinery (ACM). Francisco R. Ortega, PhD, is an Assistant Professor at Colorado State University and Director of the Natural User Interaction Lab (NUILAB). Dr. Ortega earned his PhD in Computer Science (CS) in the field of Human-Computer Interaction (HCI) and 3D User Interfaces (3DUI) from Florida International University (FIU). He also held a position of Post-Doc and Visiting Assistant Professor at FIU. His main research area focuses on improving user interaction in 3DUI by (a) eliciting (hand and full-body) gesture and multimodal interactions, (b) developing techniques for multimodal interaction, and (c) developing interactive multimodal recognition systems. His secondary research aims to discover how to increase interest for CS in non-CS entry-level college students via virtual and augmented reality games. His research has resulted in multiple peer-reviewed publications in venues such as ACM ISS, ACM SUI, and IEEE 3DUI, among others. He is the first-author of the CRC Press book Interaction Design for 3D User Interfaces: The World of Modern Input Devices for Research, Applications and Game Development. Nonnarit O-larnnithipong, PhD, is an Instructor at Florida International University. Dr. O-larnnithipong earned his PhD in Electrical Engineering, majoring in Digital Signal Processing from Florida International University (FIU). He also held a position of Post-Doctoral Associate at FIU in 2019. His research has focused on (1) implementing the sensor fusion algorithm to improve orientation measurement using MEMS inertial and magnetic sensors and (2) developing a 3D hand motion tracking system using Inertial Measurement Units (IMUs) and infrared cameras. His research has resulted in multiple peer-reviewed publications in venues such as HCI-International and IEEE Sensors.

This book examines the confusions and contradictions that manifest in prevalent attitudes towards the body, as well as in related bodily practices. The body is simultaneously our reference for the certainties of nature and the locus of a desire for transformation and reinvention. The body is at the same time worshipped and despised; an object of desire and of design. Francisco Ortega analyses how the body has become both a screen for the projection of our ideas and imaginings about ourselves and conversely an object of suspicion, anxiety, and discomfort. Addressing practices of corporeal ascesis (such as bodybuilding and dietetics), medical technologies, and radical anatomical modifications, Ortega documents the ambiguous legacy of a western theoretical tradition that has always despised the body. Utilising a theoretical framework that is mainly informed by the phenomenology of the body, feminist theory, disability studies and the thought of Michel Foucault, Corporeality, Medical Technologies and Contemporary Culture address several ethical and psychological issues associated with the experience and perception of the body in our cultural landscape. Drawing on these diverse areas of philosophical and analytical work, this book will interest those researching Law, Medicine, and Sociology.

This book examines the confusions and contradictions that manifest in prevalent attitudes towards the body, as well as in related bodily practices. The body is simultaneously our reference for the certainties of nature and the locus of a desire for transformation and reinvention. The body is at the same time worshipped and despised; an object of desire and of design. Francisco Ortega analyses how the body has become both a screen for the projection of our ideas and imaginings about ourselves and conversely an object of suspicion, anxiety, and discomfort. Addressing practices of corporeal ascesis (such as bodybuilding and dietetics), medical technologies, and radical anatomical modifications, Ortega documents the ambiguous legacy of a western theoretical tradition that has always despised the body. Utilising a theoretical framework that is mainly informed by the phenomenology of the body, feminist theory, disability studies and the thought of Michel Foucault, Corporeality, Medical Technologies and Contemporary Culture address several ethical and psychological issues associated with the experience and perception of the body in our cultural landscape. Drawing on these diverse areas of philosophical and analytical work, this book will interest those researching Law, Medicine, and Sociology.

Being Brains offers a critical exploration of neurocentrism, the belief that "we are our brains," which became widespread in the 1990s. Encouraged by advances in neuroimaging, the humanities and social sciences have taken a "neural turn," in the form of neuro-subspecialties in fields such as anthropology, aesthetics, education, history, law, sociology, and theology. Dubious but successful commercial enterprises such as "neuromarketing" and "neurobics" have emerged to take advantage of the heightened sensitivity to all things neuro. While neither hegemonic nor monolithic, the neurocentric view embodies a powerful ideology that is at the heart of some of today's most important philosophical, ethical, scientific, and political debates. Being Brains, chosen as 2018 Outstanding Book in the History of the Neurosciences by the International Society for the History of the Neurosciences, examines the internal logic of such ideology, its genealogy, and its main contemporary incarnations.

Being Brains offers a critical exploration of neurocentrism, the belief that "we are our brains," which became widespread in the 1990s. Encouraged by advances in neuroimaging, the humanities and social sciences have taken a "neural turn," in the form of neuro-subspecialties in fields such as anthropology, aesthetics, education, history, law, sociology, and theology. Dubious but successful commercial enterprises such as "neuromarketing" and "neurobics" have emerged to take advantage of the heightened sensitivity to all things neuro. While neither hegemonic nor monolithic, the neurocentric view embodies a powerful ideology that is at the heart of some of today's most important philosophical, ethical, scientific, and political debates. Being Brains, chosen as 2018 Outstanding Book in the History of the Neurosciences by the International Society for the History of the Neurosciences, examines the internal logic of such ideology, its genealogy, and its main contemporary incarnations.

Neurocultures offers "glimpses" into an expanding universe of knowledge, beliefs and practices characterized by the conviction that human activity is governed by the structure and functioning of the brain. The 1990s were the Decade of the Brain, and the first hundred years of the new millennium have been proclaimed its Century. Described as the most complex of all organs, the brain has become a major icon of contemporary culture. Brain imaging technologies are used in a large number of disciplines, and are increasingly applied in settings of potential social and legal relevance. It is often proclaimed that the neurosciences will bring about major transformations in notions and practices of the human in areas as diverse as spirituality and self-help, marketing, the law, education, or the classification and treatment of mental disease. Neurocultures explores these expectations, their history, their contexts, and the debates they raise, in a broad range of fields, including enhancement, meditation, neuroethics, the "social brain", psychedelic research, psychoanalysis, psychiatric and neurological conditions, and cinema and literature.

El objetivo del presente trabajo es ofrecer una metodologia para la gestion de los proyectos de una Administracion Publica Espanola siguiendo la norma de calidad ISO 10.006. Los datos elaborados por los distintos foros y organismos publicos dedicados al desarrollo de proyectos tecnologicos del sector publico, asi como de la propia experiencia demuestran la necesidad de metodologias que eviten las consecuencias perniciosas del elevado fracaso en los proyectos del sector publico. Para la elaboracion de la metodologia se ha realizado, en primer lugar, un estudio de las necesidades de gestion en el ambito de la Administracion Publica Espanola, a continuacion se han analizado soluciones metodologicas disponibles para el sector publico y finalmente, a los mapas obtenidos, se les aplicaron los estandares de calidad mas reconocidos. El resultado final fue aplicado en proyectos complejos y criticos del sector publico que demostraron la reduccion del numero de proyectos fracasados y una mayor motivacion en la implicacion de los gestores publicos en la ejecucion de los proyectos, requisito fundamental para la mejora de la productividad en la Administracion Publica.

La competitividad es un tema importante para los sectores productivos de Chile, sobre todo para las exportaciones de fruta fresca que compiten en los mercados internacionales. Por eso esta investigacion tiene como objetivo, analizar la competitividad del sector exportador de manzanas de la region del Maule, en los mercados asiaticos de China, Hong Kong, Taiwan e India. Para ello, se utilizo informacion primaria recopilada a traves de una encuesta probabilistica, aplicada a los exportadores de manzanas de la region. Ademas de informacion secundaria proveniente de bases de datos y de estudios previos del tema, para asi determinar cuales son las estrategias competitivas chilenas, junto con identificar las principales ventajas competitivas que desarrolla el sector exportador, al enfrentar los desafios de los mercados asiaticos."

Desde tiempos remotos, el estudio del Universo ha sido una fuente de enriquecimiento para el espiritu de la Humanidad. A partir que Galileo convirtio al catalejo en telescopio, se inicio una autentica revolucion de los conocimientos sobre el cielo. El ritmo en el que han progresado los telescopios, se ha acelerado vertiginosamente. Debieron transcurrir 79 anos, entre el telescopio de refraccion de Galileo y el de reflexion de Newton, constituyendo esto un gran salto en la Astronomia. En la actualidad, durante el tiempo de construccion de un avanzado telescopio, ya se esta disenando el que lo superara en prestaciones. Esta carrera, ha permitido detectar y estudiar fuentes de energia cada vez mas debiles, permitiendonos acercar mas a los vestigios del origen del Universo. En este libro se expone la evolucion del diseno de los telescopios opticos, cuyo diametro supera al metro, desde el que construyo Herschel, pasando por otros clasicos, que han sido vitales en el desarrollo de la Astronomia moderna, como por ejemplo el de Monte Palomar, hasta llegar a los mas modernos telescopios que estan en operacion, construccion y proyecto."