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What impact can various research methods have on consumer
psychology? How can they help us understand the workings of the
consumer mind? And how can the field of consumer psychology best
utilize these methods? In the Handbook of Research Methods in
Consumer Psychology, leading consumer psychologists summarize key
aspects of the research process and explain how different methods
enrich understanding of how consumers process information to form
judgments and opinions and to make consumption-related decisions.
Kardes, Herr, and Schwarz provide an in-depth analysis of the
scientific research methods needed to understand
consumption-related judgments and decisions. The book is split into
five parts, demonstrating the breadth of the volume: classic
approaches, contemporary approaches, online research methods, data
analysis, and philosophy of science. A variety of leading
researchers give insight into a wide range of topics, reflecting
both long-standing debate and more recent developments in the field
to encourage discussion and the advancement of consumer research.
The Handbook of Research Methods in Consumer Psychology is
essential reading for researchers, students, and professionals
interested in consumer psychology and behavior.
This wide-ranging yet focused text provides an informative
introduction to consumer behavior supported by in-depth,
scientifically grounded coverage of key principles and
applications. CONSUMER BEHAVIOR: SCIENCE AND PRACTICE, 1e,
International Edition, devotes ample attention to "classic"
consumer behavior topics, including consumer information
processing, consumer decision making, persuasion, and the role of
culture and society on consumer behavior. In addition, this
innovative new text explores important current topics and trends
relevant to modern consumer behavior, such as international and
ethical perspectives, an examination of contemporary media, and a
discussion of online tactics and branding strategies. This
versatile text strikes an ideal balance among theoretical concepts,
cutting-edge research findings, and applied real-world examples
that illustrate how successful businesses apply consumer behavior
to develop better products and services, market them more
effectively, and achieve a sustainable competitive advantage. With
its strong consumer-focused, strategy-oriented approach, CONSUMER
BEHAVIOR: SCIENCE AND PRACTICE, 1e, International Edition will
serve students well in the classroom and help them develop the
knowledge and skills to succeed in the dynamic world of modern
business.
What impact can various research methods have on consumer
psychology? How can they help us understand the workings of the
consumer mind? And how can the field of consumer psychology best
utilize these methods? In the Handbook of Research Methods in
Consumer Psychology, leading consumer psychologists summarize key
aspects of the research process and explain how different methods
enrich understanding of how consumers process information to form
judgments and opinions and to make consumption-related decisions.
Kardes, Herr, and Schwarz provide an in-depth analysis of the
scientific research methods needed to understand
consumption-related judgments and decisions. The book is split into
five parts, demonstrating the breadth of the volume: classic
approaches, contemporary approaches, online research methods, data
analysis, and philosophy of science. A variety of leading
researchers give insight into a wide range of topics, reflecting
both long-standing debate and more recent developments in the field
to encourage discussion and the advancement of consumer research.
The Handbook of Research Methods in Consumer Psychology is
essential reading for researchers, students, and professionals
interested in consumer psychology and behavior.
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