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Marketing - Eine entscheidungsorientierte Einfuhrung (German, Paperback, 1. Aufl. 2015): Reinhold Decker, Frank Kroll, Martin... Marketing - Eine entscheidungsorientierte Einfuhrung (German, Paperback, 1. Aufl. 2015)
Reinhold Decker, Frank Kroll, Martin Meissner, Ralf Wagner
R1,067 Discovery Miles 10 670
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Das Buch bietet Lesern einen kompakten Einstieg in das moderne Marketing. Dabei legen die Autoren besonderen Wert auf die Vermittlung eines elementaren Methoden- und Modellverstandnisses. Dadurch soll der Leser in die Lage versetzt werden, qualitatives Faktenwissen mit analytischen Denkprinzipien zu verbinden, um auf dieser Grundlage profunde Marketingentscheidungen treffen zu konnen. Das Lehrbuch richtet sich in erster Linie an Studierende im Grund- oder Bachelor-Studium, die Lehrveranstaltungen zum Thema Marketing besuchen.

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