In recent years there has been increasing interaction between basic and applied memory researchers, ranging from heated debates to highly productive collaborations. This collection of papers -- based on presentations at the Third Practical Aspects of Memory conference -- reviews the progress, as well as obstacles to progress, in the ongoing collaboration between basic and applied memory researchers. This volume represents the state of the art in memory research domains that straddle the basic-applied divide. The text is organized around three themes, including theoretical and metatheoretical issues concerning the interaction of basic and applied memory research, laboratory investigation of real world memory problems, and solutions of everyday problems using theoretical concepts derived from basic memory research. The first section illustrates why collaboration between basic and applied memory researchers should be beneficial and provides guidelines for avoiding some of the pitfalls. The second and third sections present some of the most significant, contemporary findings by researchers whose work is basic-yet-applicable or applied-yet-theoretically-based. Students and professional memory researchers will find the substantive results to be provocative and theoretically engaging, making the information presented in this volume invaluable. These examples of successful application will be of substantial, pragmatic value and researchers are certain to be grappling with these issues for years to come.