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This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone!
Das Product Placement in unterschiedlichen Medien ist seit ber zwei Jahrzenten Gegenstand juristischer Diskussionen. Die zentrale Frage hierbei lautet: Wird der Zuschauer ber den Werbecharakter des Product Placements get uscht und wird er dadurch in seinen gesch ftlichen Entscheidungen unlauter beeinflusst?." Dieses Buch gibt einen Einblick in die Entwicklung und aktuelle Situation des Product Placements in Kinofilmen und untersucht dessen lauterkeitsrechtliche Zul ssigkeit vor allem in Hinblick auf die Verschleierung des Werbecharakters. Die lauterkeitsrechtlich relevante Erkennbarkeit des Werbecharakters wird zudem anhand von drei aktuellen Filmbeispielen diskutiert. Unter Ber cksichtigung der Kunstfreiheit wird im Anschluss untersucht, welche Beschr nkungen des Product Placements in Kinofilmen verfassungsrechtlich zul ssig sind.
This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone
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