New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. Scott Erickson goes beyond the buzzwords to provide relevant explanations of the meaning and impact of both big data and analytics, placing them in context with traditional marketing research. His engaging subject matter focuses on the practical aspects of big data concepts, precisely defining and illustrating key concepts and providing illuminating real world examples. This approachable style enables marketers to understand what data scientists are doing with big data systems and analytics, giving them a taste of the capabilities of contemporary statistical software and its practical applications. This book can be used as a supplement to a traditional marketing research text or on its own. It will serve as a key reference for graduate students and advanced undergraduates in marketing research, marketing analytics, or business intelligence courses as well as marketing professionals looking to stay up to date with current trends and have them explained in a context they understand.

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. Scott Erickson goes beyond the buzzwords to provide relevant explanations of the meaning and impact of both big data and analytics, placing them in context with traditional marketing research. His engaging subject matter focuses on the practical aspects of big data concepts, precisely defining and illustrating key concepts and providing illuminating real world examples. This approachable style enables marketers to understand what data scientists are doing with big data systems and analytics, giving them a taste of the capabilities of contemporary statistical software and its practical applications. This book can be used as a supplement to a traditional marketing research text or on its own. It will serve as a key reference for graduate students and advanced undergraduates in marketing research, marketing analytics, or business intelligence courses as well as marketing professionals looking to stay up to date with current trends and have them explained in a context they understand.

In the New Economy, intelligence will be essential for firms to gain competitive advantage-not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.
*The first book to show how competitive intelligence practices can add value to knowledge management systems
*Written for practitioners, the book is filled with real examples from the corporate world
*Demonstrates how corporations can use internal and external information gathering strategically to gain competitive advantage

The "next step for those who want to discover angels in their lives, this book goes beyond angelic appearances to a keen new awareness of how angels influence world evolution and one's own psyche. You will explore new research on angels; roles in personal and planetary karma, the heirachy, the origin and destiny of Christ, archangels and fallen angels, and the meaning of angels in the Revelation.

Published in 1998, this book moves away from the basic education of entrepreneurs to new models and methods, often running in cooperation with orthodox management courses in institutes of higher education. The papers in this book develop themes, models and concepts for the education of wealth creating entrepreneurs.

Published in 1998, this book moves away from the basic education of entrepreneurs to new models and methods, often running in cooperation with orthodox management courses in institutes of higher education. The papers in this book develop themes, models and concepts for the education of wealth creating entrepreneurs.

Bosnia and Hercegovina emerged in the wake of the Second World War as a melting pot for the cultures that had determined the history of the South Slavs since the middle ages. Catholic, Orthodox, and Muslim all shared in and contributed to the political and cultural life of Yugoslavia's most diverse republic.
In 1992, this life was shattered as separatist militias brought war to Bosnia and Hercegovina.What is the religious heritage that drives the warring factions and how does it relate to the nationalist aspirations of many of the participants? From diverse academic and philosophical perspectives, the works of Jean Bethke Elshtain, James Turner Johnson, Michael Sells, John Kelsay, and G. Scott Davis will inform not just scholars of ethics, politics and religion, but everyone concerned with the prospects for justice in the post-Cold War world.

In the New Economy, intelligence will be essential for firms to gain competitive advantage-not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.

Did Jesus speak Greek? An affirmative answer to the question will no doubt challenge traditional presuppositions. The question relates directly to the historical preservation of Jesus's words and theology. Traditionally, the authenticity of Jesus's teaching has been linked to the recovery of the original Aramaic that presumably underlies the Gospels. The Aramaic Hypothesis infers that the Gospels represent theological expansions, religious propaganda, or blatant distortions of Jesus's teachings. Consequently, uncovering the original Aramaic of Jesus's teachings will separate the historical Jesus from the mythical personality. G. Scott Gleaves, in Did Jesus Speak Greek?, contends that the Aramaic Hypothesis is inadequate as an exclusive criterion of historical Jesus studies and does not aptly take into consideration the multilingual culture of first-century Palestine. Evidence from archaeological, literary, and biblical data demonstrates Greek linguistic dominance in Roman Palestine during the first century CE. Such preponderance of evidence leads not only to the conclusion that Jesus and his disciples spoke Greek but also to the recognition that the Greek New Testament generally and the Gospel of Matthew in particular were original compositions and not translations of underlying Aramaic sources.

Bullard Firearms is the story of a mechanical genius whose rifles and cartridges were the equal of any made in America in the 1880s, yet little of substance had been written about James H. Bullard or his arms prior to 1988, when the first edition, called Bullard Arms, was published.This much enlarged volume with over 1,000 black and white and 150 color plates, most not previously published, answers many of the questions posed in the first edition. The author hopes this book will continue on the path begun by the first edition and elevate the work and life of J.H. Bullard into the pantheon of extraordinary American gunmakers and inventors.

From translating the patient's medical records and test results to providing recommendations, the neuropsychological evaluation incorporates the science and practice of neuropsychology, neurology, and psychological sciences. The Little Black Book of Neuropsychology brings the practice and study of neuropsychology into concise step-by-step focus-without skimping on scientific quality. This one-of-a-kind assessment reference complements standard textbooks by outlining signs, symptoms, and complaints according to neuropsychological domain (such as memory, language, or executive function), with descriptions of possible deficits involved, inpatient and outpatient assessment methods, and possible etiologies. Additional chapters offer a more traditional approach to evaluation, discussing specific neurological disorders and diseases in terms of their clinical features, neuroanatomical correlates, and assessment and treatment considerations. Chapters in psychometrics provide for initial understanding of brain-behavior interpretation as well as more advanced principals for neuropsychology practice including new diagnostic concepts and analysis of change in performance over time. For the trainee, beginning clinician or seasoned expert, this user-friendly presentation incorporating 'quick reference guides' throughout which will add to the practice armentarium of beginning and seasoned clinicians alike. Key features of The Black Book of Neuropsychology: Concise framework for understanding the neuropsychological referral. Symptoms/syndromes presented in a handy outline format, with dozens of charts and tables. Review of basic neurobehavioral examination procedure. Attention to professional issues, including advances in psychometrics and diagnoses, including tables for reliable change for many commonly used tests. Special "Writing Reports like You Mean It" section and guidelines for answering referral questions. Includes appendices of practical information, including neuropsychological formulary. The Little Black Book of Neuropsychology is an indispensable resource for the range of practitioners and scientists interested in brain-behavior relationships. Particular emphasis is provided for trainees in neuropsychology and neuropsychologists. However, the easy to use format and concise presentation is likely to be of particular value to interns, residents, and fellows studying neurology, neurological surgery, psychiatry, and nurses. Finally, teachers of neuropsychological and neurological assessment may also find this book useful as a classroom text. "There is no other book in the field that covers the scope of material that is inside this comprehensive text. The work might be best summed up as being a clinical neuropsychology postdoctoral residency in a book, with the most up to date information available, so that it is also an indispensible book for practicing neuropsychologists in addition to students and residents...There is really no book like this available today. It skillfully brings together the most important foundationsof clinical neuropsychology with the 'nuts and bolts' of every facet of assessment. It also reminds the more weathered neuropsychologists among us of the essential value of neuropsychological assessment...the impact of the disease on the patient's cognitive functioning and behavior may only be objectively quantified through a neuropsychological assessment." Arch Clin Neuropsychol (2011) first published online June 13, 2011 Read the full review acn.oxfordjournals.org

This collection establishes the term 'medical paratexts' as a useful addition to medical humanities, book history, and literary studies research. As a relatively new field of study, little critical attention has been paid to medical paratexts. We understand paratext as the apparatus of graphic communication: title pages, prefaces, illustrations, marginalia, and publishing details which act as mediators between text and reader. Discussing the development of medical paratexts across scribal, print and digital media, the collection spans the medieval period to the twenty-first century. Dissecting the Page is structured in two thematic sections, underpinned by a shared examination of ideas of medical and lay readership and a history of reader response. The first section focuses on the production, reception, and use of medical texts. The second section analyses the role and significance of authority, access, and dissemination in discussions of health, medicine, and illness, for both lay and medical readerships.

To help address the challenges of sustainable development, higher education institutions must transform themselves, bringing together best practice in quality management for tertiary education with best practice in education for sustainable development. This book provides tested strategies and pathways for undertaking this successfully.

TItis volume is the first effort to compile representative work in the emerging research area on the relationship of disability and physical environment since Barrier-Free Environments, edited by Michael Bednar, was published in 1977. Since that time, disability rights legislation like the Americans, with Disabilities Act in the United States, the worldwide growth of the independent-living move ment, rapid deinstitutionalization, and the maturation of functional assessment methodology have all had their impact on this research area. The impact has been most noticeable in two ways-fostering the integration of environmental vari ables in rehabilitation research and practice, and changing paradigms for environ mental interventions. As the contributions in this volume demonstrate, the relationship of disabil ity and physical environment is no longer of interest primarily to designers and other professionals concerned with managing the resources of the built environ ment. The physical environment has always been recognized as an important variable affecting rehabilitation outcome. Until recently, however, concepts and tools were not available to measure its impact in clinical practic~ and outcomes research. In particular, lack of a theoretical foundation that integrated environ ment with the disablement process hampered development of both research and clinical methodology. Thus, the physical environment received little attention from the mainstream rehabilitation research community. However, this situation is changing rapidly.

Few scientific developments in recent years have captured the popular imagination like the subject of'biodegradable' plastics. The reasons for this are complex and lie deep in the human subconscious. Discarded plastics are an intrusion on the sea shore and in the countryside. The fact that nature's litter abounds in the sea and on land is acceptable because it is biodegradable - even though it may take many years to be bioassimilated into the ecosystem. Plastics litter is not seen to be biodegradable and is aesthetically unacceptable because it does not blend into the natural environment. To the environmentally aware but often scientifically naive, biodegradation is seen to be the ecologically acceptable solution to the problem of plastic packaging waste and litter and some packaging manufacturers have exploited the 'green' consumer with exaggerated claims to 'environmentally friendly' biodegradable packaging materials. The principles underlying environmental degradation are not understood even by some manufacturers of 'biodegradable' materials and the claims made for them have been categorized as 'deceptive' by USA legislative authorities. This has set back the acceptance of plastics with controlled biodegradability as part of the overall waste and litter control strategy. At the opposite end of the commercial spectrum, the polymer manufactur ing industries, through their trade associations, have been at pains to discount the role of degradable materials in waste and litter management. This negative campaign has concentrated on the supposed incompatibility of degradable plastics with aspects of waste management strategy, notably materials recycling."

The purpose of the present series of publications is two-fold. In the first place it is intended to review progress in the development of practical stabilising systems for a wide range of polymers and applications. A complementary and ultimately more important objec tive is to accommodate these practical developments within the framework of antioxidant theory, since there can be little question that further major advances in the practice of stabilisation technology will only be possible on the basis of a firm mechanistic foundation. Research into the role of 'stable' free radicals as antioxidants and stabilisers for polymers has intensified in recent years. Nitroxyl radicals (nitroxides) were the earliest long-lived radicals to be investi gated in detail and Maslov and Zaikov review the developments that have taken place in understanding their reaction mechanisms from the time when they were first investigated in liquid hydrocarbon systems to the present day when their outstanding performance as light stabilisers has been the object of much scientific research. Although some features of their reactivity remain obscure, the authors approach the problem kinetically and indicate the factors limiting their effectiveness."

The emphasis in degradable polymers has changed since the first edition of this book. Biomedical and agricultural applications remain important topics of scientific and commercial interest in the second edition. However, an increased emphasis on composting as a means of recovering value from wastes has led to a new impetus to understand how plastics degrade in the environment and the implication of this for international standards. Polymers based on renewable resources are also a major topic in this edition but the debate continues about their long-term sustainability and ecological advantages over degradable man-made polymers.

Degradable Polymers will be of interest not only to academic and industrial scientists working on packaging, agricultural and medical applications of plastics but also to students of environmental science and legislators concerned with the effects of man-made materials in the environment.

TItis volume is the first effort to compile representative work in the emerging research area on the relationship of disability and physical environment since Barrier-Free Environments, edited by Michael Bednar, was published in 1977. Since that time, disability rights legislation like the Americans, with Disabilities Act in the United States, the worldwide growth of the independent-living move ment, rapid deinstitutionalization, and the maturation of functional assessment methodology have all had their impact on this research area. The impact has been most noticeable in two ways-fostering the integration of environmental vari ables in rehabilitation research and practice, and changing paradigms for environ mental interventions. As the contributions in this volume demonstrate, the relationship of disabil ity and physical environment is no longer of interest primarily to designers and other professionals concerned with managing the resources of the built environ ment. The physical environment has always been recognized as an important variable affecting rehabilitation outcome. Until recently, however, concepts and tools were not available to measure its impact in clinical practic and outcomes research. In particular, lack of a theoretical foundation that integrated environ ment with the disablement process hampered development of both research and clinical methodology. Thus, the physical environment received little attention from the mainstream rehabilitation research community. However, this situation is changing rapidly."

Few scientific developments in recent years have captured the popular imagination like the subject of'biodegradable' plastics. The reasons for this are complex and lie deep in the human subconscious. Discarded plastics are an intrusion on the sea shore and in the countryside. The fact that nature's litter abounds in the sea and on land is acceptable because it is biodegradable - even though it may take many years to be bioassimilated into the ecosystem. Plastics litter is not seen to be biodegradable and is aesthetically unacceptable because it does not blend into the natural environment. To the environmentally aware but often scientifically naive, biodegradation is seen to be the ecologically acceptable solution to the problem of plastic packaging waste and litter and some packaging manufacturers have exploited the 'green' consumer with exaggerated claims to 'environmentally friendly' biodegradable packaging materials. The principles underlying environmental degradation are not understood even by some manufacturers of 'biodegradable' materials and the claims made for them have been categorized as 'deceptive' by USA legislative authorities. This has set back the acceptance of plastics with controlled biodegradability as part of the overall waste and litter control strategy. At the opposite end of the commercial spectrum, the polymer manufactur ing industries, through their trade associations, have been at pains to discount the role of degradable materials in waste and litter management. This negative campaign has concentrated on the supposed incompatibility of degradable plastics with aspects of waste management strategy, notably materials recycling."

The purpose of this publication is two-fold. In the first place it is intended to review progress in the development of practical stabilising systems for a wide range of polymers and applications. A complemen tary and ultimately more important objective is to accommodate these practical developments within the framework of antioxidant theory, since there can be little question that further major advances in the practice of stabilisation technology will only be possible on a firm mechanistic foundation. With the continual increase in the number of commercial anti oxidants and stabilisers, often functioning by mechanisms not even considered ten years ago, there is a need for a general theory which will allow the potential user to predict the performance of a particular antioxidant structure under specific practical conditions. Any such predictive tool must involve a simplified kinetic approach to inhibited oxidation and, in Chapter 1, Denisov outlines a possible mechanistic approach with the potential to predict the most useful antioxidant to use and the limits of its usefulness. In Chapter 2, Schwetlick reviews the current state of knowledge on the antioxidant mechanisms of the phosphite esters with particular emphasis on their catalytic peroxidolytic activity. Dithiophosphate v vi PREFACE derivatives show a similar behaviour but for quite different reasons and, in Chapter 3, AI-Malaika reviews information available from analytical studies, particularly using 31p_NMR spectroscopy, to elucid ate the complex chemistry that leads to the formation of the antioxidant -active agents.

Essential Animal Behavior provides a comprehensive introduction to all areas of the subject: from the genetic and neurobiological control of behavior to the learning, development, and function of behavior in an evolutionary context. Social behaviour is also covered throughout the text.
Written in a concise and engaging style, this new book: includes examples from both marine and terrestrial environments around the world
places current research alongside classic examples, and
puts the study of animal behavior in an applied context, emphasizing the implications for animal welfare and animal conservation.

Carefully designed to meet the needs of students coming to the subject for the first time, the book includes the following features:
key concept boxes
Focus on boxes
chapter summaries
guided reading to aid revision and further study
case studies and boxed examples that reinforce essential points, and
questions for discussion.

This book is essential reading for degree-level students following modular programs in biology, zoology, marine biology, and psychology.

An Instructor manual CD-ROM for this title is available. Please contact our Higher Education team at [email protected] for more information.

To help address the challenges of sustainable development, higher education institutions must transform themselves, bringing together best practice in quality management for tertiary education with best practice in education for sustainable development. This book provides tested strategies and pathways for undertaking this successfully.

This collection establishes the term 'medical paratexts' as a useful addition to medical humanities, book history, and literary studies research. As a relatively new field of study, little critical attention has been paid to medical paratexts. We understand paratext as the apparatus of graphic communication: title pages, prefaces, illustrations, marginalia, and publishing details which act as mediators between text and reader. Discussing the development of medical paratexts across scribal, print and digital media, the collection spans the medieval period to the twenty-first century. Dissecting the Page is structured in two thematic sections, underpinned by a shared examination of ideas of medical and lay readership and a history of reader response. The first section focuses on the production, reception, and use of medical texts. The second section analyses the role and significance of authority, access, and dissemination in discussions of health, medicine, and illness, for both lay and medical readerships.

The emphasis in degradable polymers has changed since the first edition of this book. Biomedical and agricultural applications remain important topics of scientific and commercial interest in the second edition. However, an increased emphasis on composting as a means of recovering value from wastes has led to a new impetus to understand how plastics degrade in the environment and the implication of this for international standards. Polymers based on renewable resources are also a major topic in this edition but the debate continues about their long-term sustainability and ecological advantages over degradable man-made polymers.

Degradable Polymers will be of interest not only to academic and industrial scientists working on packaging, agricultural and medical applications of plastics but also to students of environmental science and legislators concerned with the effects of man-made materials in the environment.