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This book can be used as a graduate school text for courses in
school buildings and facilities. It is probably more suitable as a
guide for practitioners especially school district superintendents
in small to medium sized school districts. Such districts make up
the majority of school districts in this country. Lunenburg and
Ornstein (1996) reported that 38% of the 15,000+ school districts
in America enroll fewer than 1,000 students; and another 37% enroll
from 1,000 to 5,000 students. America is a country of relatively
small school districts. The book opens with a brief overview of the
history of twentieth century school buildings and moves from there
into a brief discussion of the requirements of today's school
buildings as integral parts of the communities they serve. Citizens
need to understand problems and issues involving their school
buildings. Understandings are reached through practice of positive
relations between school and community. Good public relations
facilitates mobilization of the public to assure that school
buildings ultimately serve the publics' interests.
This handbook is for practitioners who lead public and private
elementary schools, middle schools or high schools. While most
school leaders are basically adept at public relations, this book
serves as a reminder of the importance of good public relations and
provides ready access to tools necessary to hone and refine public
relations skills. In addition to important information about public
relations, this handbook is replete with examples of good public
relations practices.
This book can be used as a graduate school text for courses in
school buildings and facilities. It is probably more suitable as a
guide for practitioners especially school district superintendents
in small to medium sized school districts. Such districts make up
the majority of school districts in this country. Lunenburg and
Ornstein (1996) reported that 38% of the 15,000+ school districts
in America enroll fewer than 1,000 students; and another 37% enroll
from 1,000 to 5,000 students. America is a country of relatively
small school districts. The book opens with a brief overview of the
history of twentieth century school buildings and moves from there
into a brief discussion of the requirements of today's school
buildings as integral parts of the communities they serve. Citizens
need to understand problems and issues involving their school
buildings. Understandings are reached through practice of positive
relations between school and community. Good public relations
facilitates mobilization of the public to assure that school
buildings ultimately serve the publics' interests.
This handbook is for practitioners who lead public and private
elementary schools, middle schools or high schools. While most
school leaders are basically adept at public relations, this book
serves as a reminder of the importance of good public relations and
provides ready access to tools necessary to hone and refine public
relations skills. In addition to important information about public
relations, this handbook is replete with examples of good public
relations practices.
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