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This book can be used as a graduate school text for courses in school buildings and facilities. It is probably more suitable as a guide for practitioners especially school district superintendents in small to medium sized school districts. Such districts make up the majority of school districts in this country. Lunenburg and Ornstein (1996) reported that 38% of the 15,000+ school districts in America enroll fewer than 1,000 students; and another 37% enroll from 1,000 to 5,000 students. America is a country of relatively small school districts. The book opens with a brief overview of the history of twentieth century school buildings and moves from there into a brief discussion of the requirements of today's school buildings as integral parts of the communities they serve. Citizens need to understand problems and issues involving their school buildings. Understandings are reached through practice of positive relations between school and community. Good public relations facilitates mobilization of the public to assure that school buildings ultimately serve the publics' interests.
This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basically adept at public relations, this book serves as a reminder of the importance of good public relations and provides ready access to tools necessary to hone and refine public relations skills. In addition to important information about public relations, this handbook is replete with examples of good public relations practices.
This book can be used as a graduate school text for courses in school buildings and facilities. It is probably more suitable as a guide for practitioners especially school district superintendents in small to medium sized school districts. Such districts make up the majority of school districts in this country. Lunenburg and Ornstein (1996) reported that 38% of the 15,000+ school districts in America enroll fewer than 1,000 students; and another 37% enroll from 1,000 to 5,000 students. America is a country of relatively small school districts. The book opens with a brief overview of the history of twentieth century school buildings and moves from there into a brief discussion of the requirements of today's school buildings as integral parts of the communities they serve. Citizens need to understand problems and issues involving their school buildings. Understandings are reached through practice of positive relations between school and community. Good public relations facilitates mobilization of the public to assure that school buildings ultimately serve the publics' interests.
This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basically adept at public relations, this book serves as a reminder of the importance of good public relations and provides ready access to tools necessary to hone and refine public relations skills. In addition to important information about public relations, this handbook is replete with examples of good public relations practices.
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