Drawing on the non-individualistic perspective of social representations theory, this title presents an alternative view of social identity by articulating the inseparable dynamic relationships that exist between content, process and power relations when social identity is embedded in social knowledge.

Drawing on the non-individualistic perspective of social representations theory, this title presents an alternative view of social identity by articulating the inseparable dynamic relationships that exist between content, process and power relations when social identity is embedded in social knowledge.