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Showing 1 - 13 of 13 matches in All Departments

Human Resource Development - Industrial Relations, Labour Management, Organisational Development (Hardcover): B.S. Bhatia, G.S.... Human Resource Development - Industrial Relations, Labour Management, Organisational Development (Hardcover)
B.S. Bhatia, G.S. Batra
bundle available
 R141 Discovery Miles 1 410
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Ships in 12 - 17 working days
Pharmaceutical Marketing Mix Strategies (Paperback): Harpreet Singh, G.S. Batra Pharmaceutical Marketing Mix Strategies (Paperback)
Harpreet Singh, G.S. Batra
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 R1,552 Discovery Miles 15 520
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Ships in 10 - 15 working days

Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major pharma companies in India. Building on an understanding of the pharmaceutical marketing activities, the book defines the pharmaceutical Marketing Mix Strategies.

Globalisation and Liberalisation - New Developments (Hardcover): G.S. Batra, R.C. Dangwal Globalisation and Liberalisation - New Developments (Hardcover)
G.S. Batra, R.C. Dangwal; Edited by G.S. Batra
bundle available
 R1,111 Discovery Miles 11 110
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Management of Financial Services (Hardcover): B.S. Bhatia, G.S. Batra Management of Financial Services (Hardcover)
B.S. Bhatia, G.S. Batra
bundle available
 R875 Discovery Miles 8 750
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Modern Marketing Management (Hardcover): B.S. Bhatia, G.S. Batra Modern Marketing Management (Hardcover)
B.S. Bhatia, G.S. Batra
bundle available
 R1,121 Discovery Miles 11 210
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Entrepreneurship and Small Scale Industries - New Potentials (Hardcover): G.S. Batra, R.C. Dangwal Entrepreneurship and Small Scale Industries - New Potentials (Hardcover)
G.S. Batra, R.C. Dangwal
bundle available
 R657 Discovery Miles 6 570
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International Business (Hardcover): G.S. Batra, R.C. Dangwal International Business (Hardcover)
G.S. Batra, R.C. Dangwal
bundle available
 R607 Discovery Miles 6 070
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Marketing Management - New Paradigms (Hardcover): G.S. Batra, R.C. Dangwal Marketing Management - New Paradigms (Hardcover)
G.S. Batra, R.C. Dangwal
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 R785 Discovery Miles 7 850
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Financial Services and Markets (Hardcover): G.S. Batra Financial Services and Markets (Hardcover)
G.S. Batra
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 R905 Discovery Miles 9 050
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Commerce and Business Research - New Horizons (Hardcover): G.S. Batra, R.C. Dangwal Commerce and Business Research - New Horizons (Hardcover)
G.S. Batra, R.C. Dangwal
bundle available
 R1,079 Discovery Miles 10 790
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Banking and Development Finance - New Vistas (Hardcover): G.S. Batra, R.C. Dangwal Banking and Development Finance - New Vistas (Hardcover)
G.S. Batra, R.C. Dangwal
bundle available
 R771 Discovery Miles 7 710
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New Studies in Commerce and Business (Hardcover): G.S. Batra, R.C. Dangwal New Studies in Commerce and Business (Hardcover)
G.S. Batra, R.C. Dangwal
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 R6,923 R543 Discovery Miles 5 430 Save R6,380 (92%)
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Business Management and Globalisation (Hardcover): G.S. Batra, R.C. Dangwal Business Management and Globalisation (Hardcover)
G.S. Batra, R.C. Dangwal; Edited by G.S. Batra, R.C. Dangwal
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 R4,885 R521 Discovery Miles 5 210 Save R4,364 (89%)
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