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This book, first published in 1987, looks at the processes and
spread of social innovation: the mechanisms of this innovation are
rooted in the conflict that minorities are capable of creating in
others and introducing into the social system. These innovations
give rise to rejection, discrimination and denial of the minority
group. However, minority ideas take root and gradually new norms
replace the old ones. Despite the denial, therefore, the marginal
standpoint of minority groups can have an impact on the belief
systems and behaviour patterns of other individuals. This book
proposes a psychosociological explanation of these individual and
collective phenomena by articulating the underlying identification
games and cognitive activities. It throws fresh light not only on
minority influence, but also on major themes of social psychology,
especially theories of intergroup conflict, persuasion and attitude
change. Based upon a series of experiments which have been
developed and refined for the 1991 English edition, this is a
rigourous and valuable contribution to the study of minority
influence on social processes.
This innovative study argues convincingly that intelligence is
essentially a plural concept, socially and historically determined,
and that it can only be fully understood when the
socio-psychological foundations of intelligence have been explored.
Using a carefully developed questionnaire technique, the authors
demonstrate that social representations of intelligence are
structured and evolve as a result of a number of socio-cognitive
operations interacting with everyday experience to maintain a
coherent social universe and an individual identity that is
compatible with society's norms and values. From this fresh
perspective it is clear that 'intelligence' may be defined
differently not only by different societies, but also by different
sub-groups in the same society. The authors' findings constitute a
challenge to some of our assumptions about intelligence and child
development and have clear implications for educational practice.
this book will interest educationists and sociologists and allied
professionals, as well as social and developmental psychologists.
How does a minority exert influence on a majority? Traditionally
social psychologists have characterised influence as a process
leading to conformity - the minority coming to accept the view of
the majority. For the contributors to this volume, working in a
society where the reverse process is frequently exemplified - a
society characterised by change and innovation - such an approach
is no longer tenable. They believe that only by examining social
processes also in terms of minority influence can the paradox be
resolved. The volume is organised into two broadly based but
interconnected parts. Part I analyses the process of influence
itself, while Part II sets it within the context of groups. The
influence of minorities is thus located within the cognitive and
social field in which interaction between minorities and majorities
occurs. The original and dynamic research paradigms presented here
and the theoretical and empirical results that are reported offer
alternative insights not only into the phenomenon of influence per
se, but also into such classical notions as 'the group' ,
'deviance' and 'convergence'.
How does a minority exert influence on a majority? Traditionally
social psychologists have characterised influence as a process
leading to conformity - the minority coming to accept the view of
the majority. For the contributors to this volume, working in a
society where the reverse process is frequently exemplified - a
society characterised by change and innovation - such an approach
is no longer tenable. They believe that only by examining social
processes also in terms of minority influence can the paradox be
resolved. The volume is organised into two broadly based but
interconnected parts. Part I analyses the process of influence
itself, while Part II sets it within the context of groups. The
influence of minorities is thus located within the cognitive and
social field in which interaction between minorities and majorities
occurs. The original and dynamic research paradigms presented here
and the theoretical and empirical results that are reported offer
alternative insights not only into the phenomenon of influence per
se, but also into such classical notions as 'the group' ,
'deviance' and 'convergence'.
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