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Globalization, the Internet and an era of mass travel have combined
to produce a world with a language mix on a huge scale.
Linguanomics explains this multilingualism in a material, economic
and cultural sense. What is the effect of this multilingualism on
society, organizations and individuals? What are the economic
benefits and drawbacks? Should we invest in language skills? Should
there be interventionist policies, and if so, at what level? Should
there be a global lingua mundi? The debate surrounding
multilingualism is often clouded by emotion and misconception. With
an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an
objective look at this charged area. The result is Linguanomics: a
major step towards a clearer understanding of the market potential
of multilingualism, its benefits, costs and points of contention.
Asking significant questions of profound concern to the future of
global collaboration, Linguanomics is an essential guide to
students, teachers, policy makers and politicians and anyone who
cares about the role of language in the modern world.
This Handbook is an in-depth appraisal of the field of minority
languages and communities today. It presents a wide-ranging,
coherent picture of the main topics, with key contributions from
international specialists in sociolinguistics, policy studies,
sociology, anthropology and law. Individual chapters are grouped
together in themes, covering regional, non-territorial and
migratory language settings across the world. It is the essential
reference work for specialist researchers, scholars in ancillary
disciplines, research and coursework students, public agencies and
anyone interested in language diversity, multilingualism and
migration.
Studying any subject at degree level is an investment in the future
that involves significant cost. Now more than ever, students and
their parents need to weigh up the potential benefits of university
courses. That's where the Why Study series comes in. This series of
books, aimed at students, parents and teachers, explains in
practical terms the range and scope of an academic subject at
university level and where it can lead in terms of careers or
further study. Each book sets out to enthuse the reader about its
subject and answer the crucial questions that a college prospectus
does not.
Globalization, the Internet and an era of mass travel have combined
to produce a world with a language mix on a huge scale.
Linguanomics explains this multilingualism in a material, economic
and cultural sense. What is the effect of this multilingualism on
society, organizations and individuals? What are the economic
benefits and drawbacks? Should we invest in language skills? Should
there be interventionist policies, and if so, at what level? Should
there be a global lingua mundi? The debate surrounding
multilingualism is often clouded by emotion and misconception. With
an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an
objective look at this charged area. The result is Linguanomics: a
major step towards a clearer understanding of the market potential
of multilingualism, its benefits, costs and points of contention.
Asking significant questions of profound concern to the future of
global collaboration, Linguanomics is an essential guide to
students, teachers, policy makers and politicians and anyone who
cares about the role of language in the modern world.
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Heyday (DVD)
Mark McKinney, Greg Malone, Adam Butcher, Tom McCamus, Leah Pinsent, …
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R136
Discovery Miles 1 360
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Out of stock
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