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Linguanomics - What is the Market Potential of Multilingualism? (Hardcover): Gabrielle Hogan-Brun Linguanomics - What is the Market Potential of Multilingualism? (Hardcover)
Gabrielle Hogan-Brun
R2,335 Discovery Miles 23 350 Ships in 12 - 19 working days

Globalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. Linguanomics explains this multilingualism in a material, economic and cultural sense. What is the effect of this multilingualism on society, organizations and individuals? What are the economic benefits and drawbacks? Should we invest in language skills? Should there be interventionist policies, and if so, at what level? Should there be a global lingua mundi? The debate surrounding multilingualism is often clouded by emotion and misconception. With an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an objective look at this charged area. The result is Linguanomics: a major step towards a clearer understanding of the market potential of multilingualism, its benefits, costs and points of contention. Asking significant questions of profound concern to the future of global collaboration, Linguanomics is an essential guide to students, teachers, policy makers and politicians and anyone who cares about the role of language in the modern world.

The Palgrave Handbook of Minority Languages and Communities (Hardcover, 1st ed. 2019): Gabrielle Hogan-Brun, Bernadette... The Palgrave Handbook of Minority Languages and Communities (Hardcover, 1st ed. 2019)
Gabrielle Hogan-Brun, Bernadette O'Rourke
R6,171 Discovery Miles 61 710 Ships in 12 - 19 working days

This Handbook is an in-depth appraisal of the field of minority languages and communities today. It presents a wide-ranging, coherent picture of the main topics, with key contributions from international specialists in sociolinguistics, policy studies, sociology, anthropology and law. Individual chapters are grouped together in themes, covering regional, non-territorial and migratory language settings across the world. It is the essential reference work for specialist researchers, scholars in ancillary disciplines, research and coursework students, public agencies and anyone interested in language diversity, multilingualism and migration.

Why Study Languages? (Paperback): Gabrielle Hogan-Brun Why Study Languages? (Paperback)
Gabrielle Hogan-Brun
R432 Discovery Miles 4 320 Ships in 12 - 19 working days

Studying any subject at degree level is an investment in the future that involves significant cost. Now more than ever, students and their parents need to weigh up the potential benefits of university courses. That's where the Why Study series comes in. This series of books, aimed at students, parents and teachers, explains in practical terms the range and scope of an academic subject at university level and where it can lead in terms of careers or further study. Each book sets out to enthuse the reader about its subject and answer the crucial questions that a college prospectus does not.

Linguanomics - What is the Market Potential of Multilingualism? (Paperback): Gabrielle Hogan-Brun Linguanomics - What is the Market Potential of Multilingualism? (Paperback)
Gabrielle Hogan-Brun
R693 Discovery Miles 6 930 Ships in 9 - 17 working days

Globalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. Linguanomics explains this multilingualism in a material, economic and cultural sense. What is the effect of this multilingualism on society, organizations and individuals? What are the economic benefits and drawbacks? Should we invest in language skills? Should there be interventionist policies, and if so, at what level? Should there be a global lingua mundi? The debate surrounding multilingualism is often clouded by emotion and misconception. With an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an objective look at this charged area. The result is Linguanomics: a major step towards a clearer understanding of the market potential of multilingualism, its benefits, costs and points of contention. Asking significant questions of profound concern to the future of global collaboration, Linguanomics is an essential guide to students, teachers, policy makers and politicians and anyone who cares about the role of language in the modern world.

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