As a small business owner or entrepreneur, there are many obvious things that are clamoring for your attention: get clients, do the work, pay the bills, etc. But what about the less obvious? From being in business for over 14 years, we believe that it is vital to get past the obvious and address the hidden nuances, problems, and attitudes that can derail you - whether you are a start-up or you've been in business for 10 years, whether you are the CEO, CFO or a manager in Human Resources or Purchasing. This book will increase your awareness in four key areas of business development, giving you a realistic foundation to promote long-term profitability. We know the power of these "less than obvious" issues, because we have been through them all - and have come out the other side with our businesses stronger than ever. You'll learn: Five factors that can destroy your business if not addressed; Five strategies that will enable you to hire the best workforce; Five highly dysfunctional decision-making behaviors that all small business owners, managers, directors and coaches should be aware of - and avoid; and Five techniques that can help you achieve a true, healthy work-life balance. It's time for real talk about real issues - so you can discover real solutions.

The U.S. Government is the largest consumer of products and services in the world. Adopting the right mindset is the missing link in determining whether women-owned businesses will be successful in doing business with the government. In the ten minutes it takes to read this book, Garnett Newcombe explains the 5 essential mindset shifts that will make you successful, shares information on how to understand government thinking, and outlines 9 successful strategies that work.