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Showing 1 - 5 of 5 matches in All Departments

Negative Political Advertising - Coming of Age (Paperback): Karen S. Johnson-Cartee, Gary Copeland Negative Political Advertising - Coming of Age (Paperback)
Karen S. Johnson-Cartee, Gary Copeland
R995 Discovery Miles 9 950 Ships in 12 - 17 working days

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

Negative Political Advertising - Coming of Age (Hardcover, New): Karen S. Johnson-Cartee, Gary Copeland Negative Political Advertising - Coming of Age (Hardcover, New)
Karen S. Johnson-Cartee, Gary Copeland
R2,813 Discovery Miles 28 130 Ships in 12 - 17 working days

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

High Water Everywhere (Paperback, 2nd ed.): Gary Copeland Lilley High Water Everywhere (Paperback, 2nd ed.)
Gary Copeland Lilley
R452 R366 Discovery Miles 3 660 Save R86 (19%) Ships in 10 - 15 working days
The Hog Killing (Paperback): Gary Copeland Lilley The Hog Killing (Paperback)
Gary Copeland Lilley
R249 Discovery Miles 2 490 Ships in 10 - 15 working days
Black Poem (The Hollyridge Press Chapbook Series) (Paperback): Gary Copeland Lilley Black Poem (The Hollyridge Press Chapbook Series) (Paperback)
Gary Copeland Lilley
R268 Discovery Miles 2 680 Ships in 10 - 15 working days

New poetry from award-winning poety Gary Copeland Lilley.

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