For many, literature and marketing are considered opposite phenomena. This book discusses cases in which the two are closely connected. It argues that literature is subject to the same mechanisms as other commercial products: our experience of literary texts is prefigured by brands, trademarks that identify a product and differentiate it from its competitors. From the early modern period onwards, literary authors and their texts are constantly 'branded' and have been both the object and the trailblazer of a complex marketing process. The authors of this volume analyze this branding process throughout the centuries, focusing on the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, Branding Books Across the Ages seeks to show how literary scholars understand branding - a phenomenon that has long been intertwined with literature.

This book maps the history of literary celebrity from the early nineteenth century to the present, paying special attention to the authors' crafting of their writerly self as well as the afterlife of their public image. Case studies are John Keats, Edgar Allan Poe, Eliza Cook, Herman Melville, Oscar Wilde, Gertrude Stein, J.D. Salinger and Zadie Smith. Literary celebrity is part and parcel of modern literary culture, yet it continues to raise intriguing questions about the nature of authorship, writerly fame and the tension between authorial self-fashioning and public appropriation. This volume provides unique insights into the phenomenon.

Though these days, our celebrity culture tends to revolve around movie stars and pop musicians, there have been plenty of celebrity authors over the years and around the world. This volume brings together a number of contributors to look at how and why certain writers have attained celebrity throughout history. How were their images as celebrities constructed by themselves and in complicity with their fans? And how did that process and its effects differ from country to country and era to era?

This book maps the history of literary celebrity from the early nineteenth century to the present, paying special attention to the authors' crafting of their writerly self as well as the afterlife of their public image. Case studies are John Keats, Edgar Allan Poe, Eliza Cook, Herman Melville, Oscar Wilde, Gertrude Stein, J.D. Salinger and Zadie Smith. Literary celebrity is part and parcel of modern literary culture, yet it continues to raise intriguing questions about the nature of authorship, writerly fame and the tension between authorial self-fashioning and public appropriation. This volume provides unique insights into the phenomenon.