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This book maps the history of literary celebrity from the early
nineteenth century to the present, paying special attention to the
authors' crafting of their writerly self as well as the afterlife
of their public image. Case studies are John Keats, Edgar Allan
Poe, Eliza Cook, Herman Melville, Oscar Wilde, Gertrude Stein, J.D.
Salinger and Zadie Smith. Literary celebrity is part and parcel of
modern literary culture, yet it continues to raise intriguing
questions about the nature of authorship, writerly fame and the
tension between authorial self-fashioning and public appropriation.
This volume provides unique insights into the phenomenon.
This book maps the history of literary celebrity from the early
nineteenth century to the present, paying special attention to the
authors' crafting of their writerly self as well as the afterlife
of their public image. Case studies are John Keats, Edgar Allan
Poe, Eliza Cook, Herman Melville, Oscar Wilde, Gertrude Stein, J.D.
Salinger and Zadie Smith. Literary celebrity is part and parcel of
modern literary culture, yet it continues to raise intriguing
questions about the nature of authorship, writerly fame and the
tension between authorial self-fashioning and public appropriation.
This volume provides unique insights into the phenomenon.
For many, literature and marketing are considered opposite
phenomena. This book discusses cases in which the two are closely
connected. It argues that literature is subject to the same
mechanisms as other commercial products: our experience of literary
texts is prefigured by brands, trademarks that identify a product
and differentiate it from its competitors. From the early modern
period onwards, literary authors and their texts are constantly
'branded' and have been both the object and the trailblazer of a
complex marketing process. The authors of this volume analyze this
branding process throughout the centuries, focusing on the
Netherlands. To what extent is our experience of Dutch literature
prefigured by brands, and what role does branding play when
introducing European authors in the Dutch literary field (or vice
versa)? By answering these questions, Branding Books Across the
Ages seeks to show how literary scholars understand branding - a
phenomenon that has long been intertwined with literature.
Though these days, our celebrity culture tends to revolve around
movie stars and pop musicians, there have been plenty of celebrity
authors over the years and around the world. This volume brings
together a number of contributors to look at how and why certain
writers have attained celebrity throughout history. How were their
images as celebrities constructed by themselves and in complicity
with their fans? And how did that process and its effects differ
from country to country and era to era?
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