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Tackling the pressing challenges that business schools face as they
deliver the UN Sustainable Development Goals (SDGs), this How To
guide provides rich insights into how to create and sustain the
business schools of the future. The SDGs are ubiquitous and this
signals that business schools need to embark on an urgent paradigm
shift to embed the SDGs into their research, education and
operations. Taking an integrated approach to sustainability, this
work provides rich insights into how business school leaders,
academics, students and professional staff can create the business
school of the future; one that has close collaborative
relationships with its stakeholders, that is inclusive and advances
responsible management education, and ultimately generates positive
societal benefits. The authors consider the drivers for
sustainability and the roles of accreditation and rankings' bodies,
and how through their research, educational offerings and
governance, business schools can develop new modus operandi to
embed sustainability. Accessible yet rigorous, the combination of
theory with real-life examples in this research-based book will
prove invaluable to leaders and managers in business schools as
well as all those with an interest in shaping their agenda and
activities, including students, scholars and all stakeholders
interested in creating more sustainable futures.
This book asks the question; why is it that tourism matters? It
looks at how it is we do tourism and learn to be tourists when we
are on holiday. Tourism is a dynamic way of being that may
facilitate or hinder intercultural exchange. The ways in which we
do tourism and the places in which we are tourists raise practical,
material and emotional questions about tourist life. These
questions are at the heart of this book. This book draws on both
empirical work and a range of theoretical frameworks, arguing that
tourism matters precisely because of the lessons it can teach us
about living everyday life with others.
Written by a team of renowned experts in the field, Marketing: A
Critical Textbook provides a unique introduction and overview of
critical approaches to marketing. Ideally suited to advanced
students of marketing, the book uses examples and 'real world' case
studies to illustrate and discuss major alternative and critical
perspectives on the subject, enabling students to constructively
question the conventional assumptions, concepts and models with
which they are already familiar. - Explains and debates key
concepts in a clear, readable and concise manner. - Provides
practical and innovative demonstrations of abstract and difficult
concepts through classroom exercises and individual and group
activities. - Includes a glossary of critical marketing terms. -
Additional material on the companion website, including a full
Instructor's Manual and free access to full-text journal articles
for students.
Written by a team of renowned experts in the field, Marketing: A
Critical Textbook provides a unique introduction and overview of
critical approaches to marketing. Ideally suited to advanced
students of marketing, the book uses examples and 'real world' case
studies to illustrate and discuss major alternative and critical
perspectives on the subject, enabling students to constructively
question the conventional assumptions, concepts and models with
which they are already familiar. - Explains and debates key
concepts in a clear, readable and concise manner. - Provides
practical and innovative demonstrations of abstract and difficult
concepts through classroom exercises and individual and group
activities. - Includes a glossary of critical marketing terms. -
Additional material on the companion website, including a full
Instructor's Manual and free access to full-text journal articles
for students.
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