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Increasing numbers of South Africans are going into business for themselves. This book aims to address their needs, explaining theoretical business principles, advising on their implementation. Premised on the philosophy that anyone combining basic business principles with modern business methods will maximise his or her profits and succeed.
With its improved design and added features, this text presents a less heavy, more accessible version of the previous edition. The context of the book extends beyond South Africa and the African continent, adopting a more global perspective.
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