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Ascend Your Start-up is a winner of the New York Book Festival.Wall
Street Journal Best Seller Ascend Your Start-up: Conquer the 5
Disconnects to Accelerate Growth is an industry-defining panacea
for start-ups who have stalled out on their journey to the top of
the mountain. Dedicated to her late grandmother, author Helen Yu
inhales multiple generations of wisdom and exhales a revolutionary
framework for tech founders and CEOs that enables their businesses
to scale faster and fearlessly. From Yu's 15 years of first-hand
experience in tech start-ups, readers will learn the 5 fundamental
growth disconnects that trap start-ups in the cliffside, keep them
from reaching the summit and touching the sky. Ascend Your Start-up
also empowers founders and CEOs to self-reflect and grow, posing a
thoughtfully architected set of 26 essential questions you can ask
yourself in order to scale your business. Inspiration flows freely
through the book's pages as Helen draws parallels between the
journey of growing a start-up and her sacred promise made to her
grandmother to climb Mt. Everest. You will learn:
Industry-specific, highly experienced advice for tech start-ups
Fundamental wisdom on the 5 disconnects that prevent a start-up
from ascending Turning an idea into a product and moving it to the
market Taking a marketed product to scale Inspirational guidance
for tech start-ups facing the emotions and challenges of growing
Ascend Your Start-up is the profound answer to the question every
start-up has asked themselves: "How do we get to the top?"
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