In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. Examining the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this premier reference source is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.

Are young people today politically 'apathetic'? Or are they democratically 'mature' citizens? This book examines several types of involvement to reveal changes in young people's political participation in Europe in recent decades. It uses various concepts of 'age' to compare participation across countries and over time.

The book shares the results of project research granted by the Castilla-La Mancha government, which has been composed by philosophers of law and criminal law researchers, whose main conclusions are represented by the manifestations and trends of the current crisis of the constitutional State. The works identify these trends and manifestations in order to develop alternatives and remedies to solve the current negation process that classical liberties are involved, from the point of view of philosophy, policy, and dogmatic.

Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.

This book offers a remarkable collection of chapters covering a wide range of topics related to ICT applications in agriculture and the environment. It gathers the proceedings of the 2nd International Conference on ICTs in Agronomy and Environment (CITAMA 2019), held in Guayaquil, Ecuador on January 22-25, 2019. The conference attracted a total of 27 papers, submitted by pioneering researchers from countries around the globe. Following a thorough peer-review by leading experts, only 14 papers were ultimately selected for publication. They cover a diverse range of topics, including: intelligent and knowledge-based systems; the Internet of things and monitoring systems; image processing; and social and collaborative systems. The book offers a valuable resource for a broad readership, including researchers, educators, undergraduate and graduate students, as well as professionals from the areas of ICT, Agriculture and Environment.

This book constitutes the proceedings of the 4th International Conference on Technologies and Innovation, CITI 2018, held in Guayaquil, Ecuador, in November 2018. The 21 full papers presented in this volume were carefully reviewed and selected from 64 submissions. They are organized in topical sections named: ICT in agronomy; software engineering; intelligent and knowledge-based systems; e-learning.

This book constitutes the proceedings of the Third International Conference on Technologies and Innovation, CITI 2017, held in Guayaquil, Ecuador, in October 2017. The 24 papers presented in this volume were carefully reviewed and selected from 68 submissions. They were organized in topical sections named: cloud and mobile computing; knowledge based and expert systems; applications in healthcare and wellness; e-learning; and ICT in agronomy.

This book constitutes the refereed proceedings of the Second International Conference on Technologies and Innovation, CITI 2016, held in Guayaquil, Ecuador, in November 2016. The 21 revised full papers presented were carefully reviewed and selected from 65 submissions. The papers are organized in topical sections on knowledge representation and natural language processing; Cloud and mobile computing; software engineering; expert systems and soft computing.

The 7th Bandung Creative Movement conference presented the theme "Dynamics of Industrial Revolution 4.0" which discussed how the digital world and connectivity changed human culture in various aspects of life, and transformed in accordance to human needs and social culture. Digital technology has transformed society to serve people from manufacturing needs to smart cities, from network connectivity to people connectivity. The application of information technology has helped in improving live quality and environmental sustainability. Digital transformation is revolutionizing how businesses and workers interconnect to be more productive and efficient. The result is improved collaboration, faster processes and time-to-market, lower costs and better products. Devices are getting smarter, meaning they are able to perform more and more tasks without human intervention; moreover, these devices generate data that provide insights to further improve processes and gain greater efficiencies. Moreover, with the Internet of Things (IoT), all these smart devices are interconnected in ways that not only help make them even smarter, but also enhances the intelligence of the overall system. Digital technology is a formidable driver for the transformation of a highly carbon-dependent world into one that is more ecologically 'smart.' We are entering a new era of environmental innovation that is driving better alignment between technology and environmental goals. Since its first announcement in 2011, industrial revolution 4.0 has dynamically changed and transformed to adjust itself to the human needs and to serve more efficiency and effectiveness of everyday life as well as environmental enhancement. The 7th Bandung Creative Movement has brought forward discussions on dynamic changes, ups and downs, innovations, relations of industrial revolution of the internet of thing, data, automation, to human physical world, new art and aesthetic, business, product innovation, built environment, and education.

This book constitutes the proceedings of the 6th International Conference on Technologies and Innovation, CITI 2020, held in Guayaquil, Ecuador, in November-December 2020.The 16 full papers presented in this volume were carefully reviewed and selected from 41 submissions. They are organized in topical sections named: semantic technologies and machine learning; ICT for agronomy and environment; mobile and collaborative technologies.

This book constitutes the proceedings of the 5th International Conference on Technologies and Innovation, CITI 2019, held in Guayaquil, Ecuador, in December 2019. The 14 full papers presented in this volume were carefully reviewed and selected from 32 submissions. They are organized in topical sections named: ICT in agronomy; knowledge-based systems and pattern recognition; internet of things and computer architecture.