Demographic ageing is identified as a global challenge with significant social policy implications. This book explores these implications, with a particular focus on the pressures and prospects for ageing societies in the context of austerity. The book presents a carefully crafted study of ageing in Ireland, one of the countries hardest hit by the Eurozone financial crisis. Providing a close, critical analysis of ageing and social policy that draws directly on the perspectives of older people, the text makes significant advances in framing alternatives to austerity-driven government policy and neoliberalism, giving a refreshing interdisciplinary account of contemporary ageing.