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BetterNot! And the Tale of Brat Sports - Teaching Morals and Manners in Sports (Hardcover): Gene Del Vecchio BetterNot! And the Tale of Brat Sports - Teaching Morals and Manners in Sports (Hardcover)
Gene Del Vecchio; Illustrated by Roderick Fong
R450 Discovery Miles 4 500 Ships in 10 - 15 working days
BetterNot! And the Tale of Brat School - Teaching Morals and Manners in School (Hardcover, Hardcover, Book): Gene Del Vecchio BetterNot! And the Tale of Brat School - Teaching Morals and Manners in School (Hardcover, Hardcover, Book)
Gene Del Vecchio; Illustrated by Roderick Fong
R453 Discovery Miles 4 530 Ships in 10 - 15 working days
BetterNot! And the Tale of Bratsville - Teaching Morals and Manners (Hardcover): Gene Del Vecchio BetterNot! And the Tale of Bratsville - Teaching Morals and Manners (Hardcover)
Gene Del Vecchio; Illustrated by Roderick Fong
R452 Discovery Miles 4 520 Ships in 10 - 15 working days
Creating Ever-Cool - A Marketer's Guide to a Kid's Heart (Hardcover): Gene Del Vecchio Creating Ever-Cool - A Marketer's Guide to a Kid's Heart (Hardcover)
Gene Del Vecchio
R617 R566 Discovery Miles 5 660 Save R51 (8%) Ships in 10 - 15 working days

WINNER OF THE 1997 ATTICUS AWARD, STRATEGY CATEGORY "Fantastic Creating Ever-Cool is a 'must-read' for all manufacturers and advertising agencies that are marketing to children." Bennett Wolk, Director Worldwide Consumer Research Mattel Toys By its very nature, "cool" is a nebulous distinction. What is cool one year, or even one month, may not be the next. Yet some products are able to remain consistently cool year-in and year-out. In their quest for a share of the $171 billion of purchases that kids influence every year, marketers strive to develop such cool products. These the author terms "Ever-Cools." The Barbie doll represents a perfect example of an "Ever-Cool" product. Barbie rides the trends and fads, assuming various guises to reflect current coolness. Mothers who had Malibu Barbie dolls now buy Baywatch Barbies for their daughters. This is an exploration of achieving the elusive Ever-Cool status.

BetterNot! And the Tale of Bratsville - Teaching Morals and Manners (Paperback): Roderick Fong BetterNot! And the Tale of Bratsville - Teaching Morals and Manners (Paperback)
Roderick Fong; Gene Del Vecchio
R280 Discovery Miles 2 800 Ships in 10 - 15 working days
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